Lin Yang
TitleCited byYear
The Antecedents of Relationship Quality in Malaysia and New Zealand
NO Ndubisi, C Khoo, L Yang, CM Capel
International Journal of Quality and Reliability Management 28 (2), 233-248, 2011
692011
Barriers to Green Consumption Behaviours: The Role of Consumers’ Green Perceptions
LP Tan, ML Johnstone, L Yang
Australasian Marketing Journal 24 (4), 288-299, 2016
422016
An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer
L Yang, WL Cheung, J Guthrie, KS Fam
Journal of Promotion Management 16 (4), 467-479, 2010
172010
Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness
D Arli, LP Tan, F Tjiptono, L Yang
International journal of consumer studies 42 (4), 389-401, 2018
112018
Innovative Sales Promotion Techniques among Hong Kong Advertisers – A Content Analysis
KS Fam, L Yang, G Tanakinjal
Innovative Marketing 4 (1), 8-15, 2008
102008
Neuromarketing: Will it Revolutionise Business?
G Conejo, F., Khoo, C., Tanakinjal, L Yang
International Journal of Business and Management 2 (6), 72-76, 2007
82007
Banking the Kiwi Way: Examining the Underpinnings of Relationship Quality in New Zealand Banks
C Khoo-Lattimore, L Yang, E H. E.
Banking & Finance Letters 2 (4), 409-418, 2010
62010
Will you fly with this airline in the future? An empirical study of airline avoidance after accidents
L Yang, F Tjiptono, WC Poon
Journal of Travel & Tourism Marketing 35 (9), 1145-1159, 2018
42018
The Attitude-Behaviour Gap: The Development of A Consumers’ Green Perceptions Scale
ML Johnston, L Yang, LP Tan
Australia & New Zealand Marketing Academy Conference, 2014
32014
Culture influence on information diffusion in online communities: A conceptual model
L Yang, KS Fam, P Harris
ANZMAC Conference 2008: Marketing: Shifting the focus from mainstream to …, 2008
32008
To go or not to go: a typology of Asian tourist destination avoidance
F Tjiptono, L Yang
Asian Cultures and Contemporary Tourism, 183-200, 2018
12018
Exploring consumers’ readiness to be green in an emerging market
D Arli, LP Tan, F Tjiptono, L Yang
2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, 1-7, 2015
12015
Integrated Model of Online Word-of-Mouth: Investigating Its Antecedents in China
L Yang, KS Fam, JE Richard
Australia & New Zealand Marketing Academy Conference, 2014
12014
Personal Selling Management in Hungary, Portugal and New Zealand – is there a link between personal selling and collectivism
L Yang, L Jozsa, KC Chung, X Dai, KS Fam
International Journal of Business and Society 9 (2), 103-119, 2008
12008
Cutting through the Advertising Clutter: The Influence of Ad-Context Familiarity on Attention and External Search Behaviour
LY S. Z. Tan, K. H. Low, F. Tjiptono, M. Watabe
American Marketing Association (AMA) Winter Academic Conference, New Orleans …, 2018
2018
Cutting through the advertising clutter: The influence of ad-context familiarity on attention and external search behavior
SZ Tan, KH Low, F Tjiptono, M Watabe, L Yang
2018 AMA Winter Academic Conference 29, E-23-E-29, 2018
2018
Investigating students’ expectations and experiences on assessment support and feedback: A cross-disciplinary perspective
L Borrowman, L Yang
Learning and Teaching Conference on Educational Innovation for Employment, 21, 2016
2016
Examining consumers' tendency of airline avoidance after accidents
L Yang, F Tjiptono, WC Poon
Academy of Marketing Annual Conference & Doctoral Colloquium, 154, 2015
2015
Investigation of Online Word-of-Mouth Dimensions
L Yang, KS Fam, JE Richard, W Liu
Marketing and Tourism Conference 2015, 1-14, 2015
2015
The Role of Customer Perceived Value in Online Word-of-Mouth
L Yang, KS Fam, JE Richard
2015 Academy of Marketing Conference: The Magic of Marketing Conference, 25, 2015
2015
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