| Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience RK Rajamma, AK Paswan, MM Hossain Journal of Product & Brand Management 18 (3), 188-197, 2009 | 213 | 2009 |
| Services purchased at brick and mortar versus online stores, and shopping motivation RK Rajamma, AK Paswan, G Ganesh Journal of Services Marketing 21 (3), 200-212, 2007 | 192 | 2007 |
| Value co-creation through knowledge exchange in franchising A K. Paswan, D D'Souza, R K. Rajamma Journal of Services Marketing 28 (2), 116-125, 2014 | 93 | 2014 |
| Dimensions and outcomes of B2B relational exchange: A meta‐analysis RK Rajamma, MA Zolfagharian, LE Pelton Journal of Business & Industrial Marketing 26 (2), 104-114, 2011 | 89 | 2011 |
| Determinants of medical tourism destination selection process M Zolfagharian, RK Rajamma, I Naderi, S Torkzadeh Journal of Hospitality Marketing & Management 27 (7), 775-794, 2018 | 71 | 2018 |
| The impact of consumers’ need for uniqueness and nationality on generation Y's retail patronage behaviors: Investigating American and Taiwanese consumers RK Rajamma, LE Pelton, MK Hsu, DK Knight Journal of global marketing 23 (5), 387-410, 2010 | 51 | 2010 |
| Learned ethical behavior: An academic perspective DE Gundersen, EA Capozzoli, RK Rajamma Journal of Education for Business 83 (6), 315-324, 2008 | 50 | 2008 |
| Antecedents to shopping online: A shopping preference perspective RK Rajamma, CR Neeley Journal of Internet Commerce 4 (1), 63-78, 2005 | 49 | 2005 |
| Customer loyalty in entertainment venues: The reality TV genre J Lewin, RK Rajamma, AK Paswan Journal of Business Research 68 (3), 616-622, 2015 | 31 | 2015 |
| Choosing non‐conventional treatments: consumers' attempt at controlling health care RK Rajamma, LE Pelton Journal of Consumer Marketing 27 (2), 127-138, 2010 | 19 | 2010 |
| An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels RK Rajamma, LE Pelton Psychology & Marketing 26 (10), 865-887, 2009 | 19 | 2009 |
| User-generated content (UGC) misclassification and its effects RK Rajamma, A Paswan, N Spears Journal of Consumer Marketing 37 (2), 125-138, 2020 | 18 | 2020 |
| Planning and implementing a graduate online team-taught marketing course RK Rajamma, MR Sciandra Journal of Marketing Education 42 (2), 108-122, 2020 | 14 | 2020 |
| Examining scarcity in mobile promotion and purchase intention: the role of location Q Sun, RK Rajamma, DD Heisley, MA Soliman Journal of Marketing Theory and Practice 30 (1), 1-19, 2022 | 11 | 2022 |
| Student course perceptions: a perceived-ease-of-use--perceived-usefulness framework S Barat, RK Rajamma, MA Zolfagharian, G Ganesh Journal for Advancement of Marketing Education 15, 2009 | 7 | 2009 |
| Flipping the script: Consumers’ propensity for self-medication RK Rajamma, AK Paswan, LE Pelton Journal of Marketing Theory and Practice 29 (4), 448-462, 2021 | 6 | 2021 |
| Franchising, knowledge transfer, and development in emerging markets A Paswan, RK Rajamma Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | 5 | 2015 |
| Motivational intricacies behind volunteerism AK Paswan, RK Rajamma, Q Sun, RT Suryandari Journal of Marketing Theory and Practice, 1-14, 2023 | | 2023 |
| EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION Q Sun, RK Rajamma, DD Heisley, MA Soliman Global Marketing Conference, 91-95, 2020 | | 2020 |
| An Empirical Investigation of Consumers’ Procurement of Pharmaceutical Products via Online Retail Channels RK Rajamma, LE Pelton Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
