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Barbara E. Kahn
Barbara E. Kahn
The Wharton School, University of Pennsylvania
Verified email at wharton.upenn.edu - Homepage
Title
Cited by
Cited by
Year
Variety for sale: Mass customization or mass confusion?
C Huffman, BE Kahn
Journal of retailing 74 (4), 491-513, 1998
15101998
Cross-category effects of induced arousal and pleasure on the internet shopping experience
S Menon, B Kahn
Journal of retailing 78 (1), 31-40, 2002
11172002
The influence of positive affect on variety seeking among safe, enjoyable products
BE Kahn, AM Isen
Journal of consumer research 20 (2), 257-270, 1993
10981993
The influence of assortment structure on perceived variety and consumption quantities
BE Kahn, B Wansink
Journal of consumer research 30 (4), 519-533, 2004
9292004
Corporate sponsorships of philanthropic activities: when do they impact perception of sponsor brand?
S Menon, BE Kahn
Journal of consumer psychology 13 (3), 316-327, 2003
9182003
The impact of private versus public consumption on variety-seeking behavior
RK Ratner, BE Kahn
Journal of Consumer research 29 (2), 246-257, 2002
8962002
Consumer variety-seeking among goods and services: An integrative review
BE Kahn
Journal of retailing and consumer services 2 (3), 139-148, 1995
8951995
Choosing less-preferred experiences for the sake of variety
RK Ratner, BE Kahn, D Kahneman
Journal of consumer research 26 (1), 1-15, 1999
8761999
There's something in the air: Effects of congruent or incongruent ambient odor on consumer decision making
DJ Mitchell, BE Kahn, SC Knasko
Journal of Consumer Research 22 (2), 229-238, 1995
8041995
Measuring variety-seeking and reinforcement behaviors using panel data
BE Kahn, MU Kalwani, DG Morrison
Journal of marketing research 23 (2), 89-100, 1986
7451986
The impact of context on variety seeking in product choices
S Menon, BE Kahn
Journal of Consumer research 22 (3), 285-295, 1995
6621995
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
RN Khushaba, C Wise, S Kodagoda, J Louviere, BE Kahn, C Townsend
Expert systems with applications 40 (9), 3803-3812, 2013
6442013
Modeling choice among assortments
BE Kahn, DR Lehmann
Wharton School, University of Pennsylvania, Marketing Department, 1991
5831991
Modeling ambiguity in decisions under uncertainty
BE Kahn, RK Sarin
Journal of consumer Research 15 (2), 265-272, 1988
5401988
Dynamic relationships with customers: High-variety strategies
BE Kahn
Journal of the Academy of Marketing Science 26 (1), 45-53, 1998
5151998
How tolerable is delay?: Consumers’ evaluations of internet web sites after waiting
BGC Dellaert, BE Kahn
Journal of interactive marketing 13 (1), 41-54, 1999
4671999
Consumer behavior in a multichannel, multimedia retailing environment
UM Dholakia, BE Kahn, R Reeves, A Rindfleisch, D Stewart, E Taylor
Journal of interactive marketing 24 (2), 86-95, 2010
4532010
Grocery revolution: The new focus on the consumer
BE Kahn, L McAlister
Addison-Wesley, 1997
4361997
Why is assortment planning so difficult for retailers? A framework and research agenda
MK Mantrala, M Levy, BE Kahn, EJ Fox, P Gaidarev, B Dankworth, ...
Journal of Retailing 85 (1), 71-83, 2009
4182009
Coping with ambivalence: The effect of removing a neutral option on consumer attitude and preference judgments
SM Nowlis, BE Kahn, R Dhar
Journal of Consumer research 29 (3), 319-334, 2002
4052002
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