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John Byrom
John Byrom
University of Liverpool Management School
Verified email at liverpool.ac.uk
Title
Cited by
Cited by
Year
Town centre management models: A European perspective
JA Coca-Stefaniak, C Parker, S Quin, R Rinaldi, J Byrom
Cities 26 (2), 74-80, 2009
1932009
Revisiting retail internationalisation: Drivers, impediments and business strategy
J Evans, K Bridson, J Byrom, D Medway
International Journal of Retail & Distribution Management 36 (4), 260-280, 2008
1392008
Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture
A Skandalis, J Byrom, E Banister
Journal of Business Research 97, 43-50, 2019
1152019
The impact of resources and strategic orientation on small retail firm performance
L Grimmer, MP Miles, J Byrom, M Grimmer
Journal of Small Business Management 55 (S1), 7-26, 2017
1092017
Coopers Brewery: heritage and innovation within a family firm
J Byrom, K Lehman
Marketing Intelligence & Planning 27 (4), 516-523, 2009
632009
Collaborative marketing in a premium wine region: the role of horizontal networks
GK Lewis, J Byrom, M Grimmer
International Journal of Wine Business Research 27 (3), 203-219, 2015
612015
The role of loyalty card data within local marketing initiatives
J Byrom
International Journal of Retail & Distribution Management 29 (7), 333-342, 2001
602001
The five Ss of retail operations: a model and tool for improvement
JW Pal, JW Byrom
International Journal of Retail & Distribution Management 31 (10), 518-528, 2003
522003
Strategic alternatives for small retail businesses in rural areas
J Byrom, D Medway, G Warnaby
Management Research News 26 (7), 33-49, 2003
512003
Small independent retail firms and locational decision-making: outdoor leisure retailing by the crags
E Pioch, J Byrom
Journal of Small Business and Enterprise Development 11 (2), 222-232, 2004
492004
Paradox, tribalism and the transitional consumption experience: in light of post-postmodernism
A Skandalis, J Byrom, EN Banister
European Journal of Marketing 50 (7/8), 1308-1325, 2016
422016
Co-creating consistent brand identity with employees in the hotel industry
SYA Chung, J Byrom
Journal of Product & Brand Management 30 (1), 74-89, 2021
372021
Towards a healthy high street: developing mentoring schemes for smaller retailers
R Hudson-Davies, C Parker, J Byrom
Industrial and Commercial Training 34 (7), 248-255, 2002
372002
Power, policy networks and planning: the involvement of major grocery retailers in the formulation of Planning Policy Guidance Note 6 since 1988
J Pal, D Bennison, I Clarke, J Byrom
The International Review of Retail, Distribution and Consumer Research 11 (3 …, 2001
362001
Issues of provision and “remoteness” in rural food retailing-A case study of the southern Western Isles of Scotland
J Byrom, D Medway, G Warnaby
British Food Journal 103 (6), 400-413, 2001
332001
The use of geographical data and information in retail locational planning
JW Byrom, DJ Bennison, T Hernández, PD Hooper
Journal of Targeting, Measurement and Analysis for Marketing 9 (3), 219-229, 2001
302001
The spatial aspects of musical taste: Conceptualizing consumers’ place-dependent identity investments
A Skandalis, E Banister, J Byrom
Marketing Theory 18 (2), 249-265, 2018
292018
Exploring the geographical dimension in loyalty card data
J Byrom, T Hernández, D Bennison, P Hooper
Marketing Intelligence & Planning 19 (3), 162-170, 2001
292001
Training the independent retailer: an audit of training needs, materials and systems
J Byrom, J Harris, C Parker
Journal of European Industrial Training 24 (7), 366-374, 2000
282000
Towards a healthy high street: identifying skills needs in small independent retailers
J Byrom, C Parker, J Harris
Education+ Training 44 (8/9), 413-420, 2002
232002
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