| University student social media use and its influence on offline engagement in higher educational communities KE Sutherland, C Davis, U Teron, I Visser Student Success 9 (2), 13, 2018 | 67 | 2018 |
| Public relations and customer service: Employer perspectives of social media proficiency K Sutherland, K Freberg, C Driver, U Khattab Public Relations Review 46 (4), 1-7, 2020 | 33 | 2020 |
| Using propinquital loops to blend social media and offline spaces: a case study of the ALS Ice-Bucket Challenge KE Sutherland Media International Australia 160 (1), 78-88, 2016 | 29 | 2016 |
| Public relations practitioners and social media: themes in a global context P Robson, KE Sutherland Refereed Proceedings of the world public relations forum, 103-107, 2012 | 23 | 2012 |
| Strategic social media management: Theory and practice KE Sutherland Springer Nature, 2020 | 22 | 2020 |
| Undergraduate perceptions of social media proficiency and graduate employability: A pilot study K Sutherland, S Ho Higher Education, Skills and Work-Based Learning 7 (3), 261-274, 2017 | 21 | 2017 |
| Academic Perspectives and Approaches to Social Media Use in Higher Education: A Pilot Study K Sutherland, U Terton, C Davis, C Driver, I Visser International Journal of Teaching and Learning in Higher Education 32 (1), 1-12, 2020 | 13 | 2020 |
| The influence of transmedia storytelling portfolio examples on employer perceptions of public relations graduate employability–a pilot study KE Sutherland, R Barker Asia Pacific Public Relations Journal 15 (1), 55-70, 2014 | 12 | 2014 |
| Immersive simulation as a public relations pedagogical tool KE Sutherland, A Ward Asia Pacific Public Relations Journal 19, 66-82, 2018 | 9 | 2018 |
| Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective S Kay, R Mulcahy, K Sutherland, M Lawley Journal of marketing management 39 (7-8), 550-584, 2023 | 8 | 2023 |
| Employer expectations of public relations graduates’ transmedia storytelling proficiency R Barker, KE Sutherland PRism 10 (1), 1-9, 2013 | 8 | 2013 |
| Issues and Challenges Identified in the Development of a Broad Multidisciplinary Work Integrated Learning Package. K Sutherland, M Symmons Asia-Pacific Journal of Cooperative Education 14 (4), 295-304, 2013 | 6 | 2013 |
| Australian employer perceptions of unprofessional social media behaviour and its impact on graduate employability K Sutherland, K Freberg, C Driver Journal of Teaching and Learning for Graduate Employability 10 (2), 104-121, 2019 | 5 | 2019 |
| Public Relations and Strategic Communication K Sutherland, S Ali, U Khattab | 5 | 2019 |
| Towards an integrated social media communication model for the not-for-profit sector: A case study of youth homelessness charities KE Sutherland Monash University, 2015 | 5 | 2015 |
| Social media in public relations Future directions and analysis of social media literature from 2007 to 2020 K Freberg, K Sutherland The Routledge Companion to Public Relations 1, 21, 2022 | 4 | 2022 |
| A double-edged sword? Identifying the influence of peers, mass and social media on engagement in mobile phone use while driving. J Stefanidis, K. B., Truelove, V., Freeman, J., Mills, L., Nicolls, M ... Transportation Research Part F: Traffic Psychology and Behaviour 87, 19-29, 2022 | 4 | 2022 |
| Digital learning: Standards and best practices for public relations education in undergraduate programs K Kim, Carolyn, Freberg, Karen., Sutherland, Karen. & Quesenberry Journal of Public Relations Education 7 (2), 77-105, 2021 | 4 | 2021 |
| Creating Compelling Images, Graphics, Memes and Infographics KE Sutherland, KE Sutherland Strategic Social Media Management: Theory and Practice, 325-358, 2021 | 4 | 2021 |
| Social media monitoring, measurement, analysis and big data KE Sutherland, KE Sutherland Strategic Social Media Management: Theory and Practice, 133-172, 2021 | 2 | 2021 |
Richie BarkerLecturer in Communication, Deakin UniversityVerified email at deakin.edu.au
