J. Andrew Petersen
J. Andrew Petersen
Associate Professor of Marketing, The Pennsylvania State University
Verified email at psu.edu - Homepage
Title
Cited by
Cited by
Year
How valuable is word of mouth?
V Kumar, JA Petersen, RP Leone
Harvard business review 85 (10), 139, 2007
4162007
Domo arigato Mr. Roboto: Emergence of automated social presence in organizational frontlines and customers’ service experiences
J Van Doorn, M Mende, SM Noble, J Hulland, AL Ostrom, D Grewal, ...
Journal of service research 20 (1), 43-58, 2017
3522017
Driving profitability by encouraging customer referrals: Who, when, and how
V Kumar, JA Petersen, RP Leone
Journal of Marketing 74 (5), 1-17, 2010
3282010
Are product returns a necessary evil? Antecedents and consequences
JA Petersen, V Kumar
Journal of Marketing 73 (3), 35-51, 2009
3162009
Choosing the right metrics to maximize profitability and shareholder value
JA Petersen, L McAlister, DJ Reibstein, RS Winer, V Kumar, G Atkinson
Journal of retailing 85 (1), 95-111, 2009
2302009
Using a customer-level marketing strategy to enhance firm performance: a review of theoretical and empirical evidence
V Kumar, JA Petersen
Journal of the Academy of Marketing Science 33 (4), 504-519, 2005
2052005
Forward-looking focus: can firms have adaptive foresight?
VA Zeithaml, RN Bolton, J Deighton, TL Keiningham, KN Lemon, ...
Journal of Service Research 9 (2), 168-183, 2006
2042006
Marketing communication strategies and consumer financial decision making: The role of national culture
JA Petersen, T Kushwaha, V Kumar
Journal of Marketing 79 (1), 44-63, 2015
1302015
Perceived risk, product returns, and optimal resource allocation: Evidence from a field experiment
JA Petersen, V Kumar
Journal of Marketing Research 52 (2), 268-285, 2015
1252015
Can Product Returns Make You Money?
JA PETERSEN, V Kumar
Sloan Management Review 51 (3), 85-89, 2010
1082010
Defining, Measuring and Managing Business Reference Value
V Kumar, JA Petersen, RP Leone
Journal of Marketing 77 (1), 68-86, 2013
982013
Reversing the logic: The path to profitability through relationship marketing
V Kumar, I Dalla Pozza, JA Petersen, D Shah
Journal of Interactive Marketing 23 (2), 147-156, 2009
892009
Developing donor relationships: The role of the breadth of giving
F Khodakarami, JA Petersen, R Venkatesan
Journal of Marketing 79 (4), 77-93, 2015
642015
Statistical Methods in Customer Relationship Management
V Kumar, JA Petersen
John Wiley & Sons, 2012
482012
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
JA Petersen, V Kumar, Y Polo, FJ Sese
Journal of the Academy of Marketing Science 46 (5), 813-836, 2018
282018
Managing product returns within the customer value framework
A Minnema, THA Bijmolt, JA Petersen, JD Shulman
Customer engagement marketing, 95-118, 2018
262018
Maximizing ROI or Profitability
V Kumar, JA Petersen
Marketing Research, 28-34, 2004
202004
Leveraging product returns to maximize customer equity
JA Petersen, ET Anderson
Handbook of research on customer equity in marketing, 2015
172015
Measuring and managing customer engagement value through the customer journey
R Venkatesan, JA Petersen, L Guissoni
Customer engagement marketing, 53-74, 2018
122018
How Valuable Is Word of Mouth?
JA Petersen, RP Leone
Harvard Business Review 85 (10), 139-46, 2007
82007
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