Analisis pengaruh internet marketing terhadap pembentukan word of mouth and brand awareness untuk memunculkan intention to buy RD Andriyanto, JO Haryanto Jurnal Manajemen Teknologi, 2010 | 105 | 2010 |
Pengaruh Country of origin, brand image dan persepsi kualitas terhadap intensi pembelian MS Permana, JO Haryanto Jurnal Manajemen Untar 18 (3), 112392, 2014 | 100 | 2014 |
Pengaruh Personal Selling, Display, Promosi Penjualan Terhadap Kesadaran Merek Dan Intensi Membeli Pada Produk Kecantikan Pond's JO Haryanto, D Yudhiartika Buletin Studi Ekonomi 17, 44221, 2012 | 87 | 2012 |
Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal, and Brazil JO Haryanto, L Moutinho, A Coelho Journal of Business Research 69 (10), 4020-4032, 2016 | 86 | 2016 |
Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention. C Anggie, JO Haryanto Gadjah Mada International Journal of Business 13 (1), 2011 | 54 | 2011 |
Pengaruh Word of Mouth, Iklan dan Atribut Produk terhadap Keputusan Pembelian dan Loyalitas Konsumen A Yunita Jurnal Manajemen Teknologi 11 (1), 2012 | 46 | 2012 |
Pengaruh celebrity endorser, brand association, brand personality dan product characteristics dalam menciptakan intensi pembelian (Studi pada iklan Kuku Bima Ener-G Rosa versi … ES Nurani, JO Haryanto Journal of Business Strategy and Execution 2 (2), 104-125, 2010 | 44 | 2010 |
Pengaruh display, kepercayaan merek, keakraban merek, persepsi harga terhadap intensi pembelian dan pembelian tak terencana A Hartanto, JO Haryanto Fakultas Ekonomika dan Bisnis UKSW, 2012 | 40 | 2012 |
The relationship between marketing mix and retailer-perceived brand equity W Efanny, J Haryanto, M Kashif, HA Widyanto IMP Journal 12 (1), 192-208, 2018 | 36 | 2018 |
Pengaruh Faktor Pelayanan Rumah Sakit, Tenaga Medis, dan Kualitas Pelayanan Rumah Sakit Terhadap Intensi Pasien Indonesia Untuk Berobat di Singapura JO Haryanto, O Ollivia Jurnal Ilmiah Ekonomi Bisnis 14 (2), 2011 | 34 | 2011 |
Inovasi Produk dan Ekspektasi Inovasi terhadap Keputusan Pembelian Konsumen JO Harjanto Manajemen & Bisnis 8 (2), 2009 | 33 | 2009 |
How entrepreneurs anticipate the future market: An initial approach of a future market anticipation model for small businesses MR Rita, SH Priyanto, RK Andadari, JO Haryanto Journal of Small Business Strategy 28 (1), 49-65, 2018 | 32 | 2018 |
Recent future research in consumer behavior: A better understanding of Batik as Indonesian heritage JO Haryanto, SH Priyanto Researchers World 4 (4), 32, 2013 | 29 | 2013 |
Audit committee and earnings management: the role of gender WA Sudarman, S Noviyanti, JO Haryanto, L Winata Jurnal Akuntansi 23 (3), 379-392, 2019 | 18 | 2019 |
Kids as future market: the role of autobiographical memory in building brand loyalty S Kurniawan, JO Haryanto Researchers World 2 (4), 77, 2011 | 17 | 2011 |
Pengaruh Upaya Ekstra dalam Meningkatkan Intensi Membeli Konsumen JO Haryanto Jurnal Bunga Rampai Perilaku Konsumen 1 (8), 191-208, 2009 | 17 | 2009 |
Pengantar Bisnis RK Andadari ANDI, 2020 | 16 | 2020 |
What if the future never comes? Understanding consumer perceptions of future anticipatory efforts of brands J Haryanto, M Kashif, L Moutinho, Y Pasharibu Asia Pacific Journal of Marketing and Logistics 29 (3), 669-685, 2017 | 15 | 2017 |
Neural network approach to understanding the children’s market JO Haryanto, M Silva, L Moutinho European Journal of Marketing 49 (3/4), 372-397, 2015 | 13 | 2015 |
The Adoption of Push-pulland Mooring Model for Small Industry in Indonesia O Listyarini, JO Haryanto, BC Siahaan Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana, 2009 | 12 | 2009 |