| Is Twitter for the birds? Using Twitter to enhance student learning in a marketing course B Lowe, D Laffey Journal of Marketing Education 33 (2), 183-192, 2011 | 272 | 2011 |
| Paid search: The innovation that changed the Web D Laffey Business Horizons 50 (3), 211-218, 2007 | 96 | 2007 |
| The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance B Lowe, S D'Alessandro, H Winzar, D Laffey, W Collier Journal of Consumer Behaviour 12 (5), 412-422, 2013 | 50 | 2013 |
| Comparison websites in UK retail financial services D Laffey, A Gandy Journal of Financial Services Marketing 14, 173-186, 2009 | 32 | 2009 |
| Patriot games: the regulation of online gambling in the European Union D Laffey, V Della Sala, K Laffey Journal of European Public Policy 23 (10), 1425-1441, 2016 | 30 | 2016 |
| Comparison websites: Evidence from the service sector D Laffey The Service Industries Journal 30 (12), 1939-1954, 2010 | 20 | 2010 |
| Applying Stabell and Fjeldstad’s value configurations to E-commerce: A cross-case analysis of UK comparison websites D Laffey, A Gandy The Journal of Strategic Information Systems 18 (4), 192-204, 2009 | 18 | 2009 |
| A shift in power? Value co-creation through successful crowdfunding D Laffey, M Durkin, D Cummins, A Gandy Technological Forecasting and Social Change 172, 121035, 2021 | 17 | 2021 |
| Entrepreneurship and Innovation in the UK Betting Industry:: The Rise of Person-to-Person Betting D Laffey European Management Journal 23 (3), 351-359, 2005 | 16 | 2005 |
| Estimating advertisers' values for paid search clickthroughs D Laffey, C Hunka, JA Sharp, Z Zeng Journal of the Operational Research Society 60 (3), 411-418, 2009 | 11 | 2009 |
| Click trading: A case study of Moneynet D Laffey The Journal of Strategic Information Systems 18 (1), 56-64, 2009 | 10 | 2009 |
| The rise and fall of the dot com enterprises D Laffey International Journal of Entrepreneurship Education 2 (2), 167-202, 2004 | 9 | 2004 |
| The ultimate bluff: a case study of partygaming. com D Laffey Journal of Information Technology 22 (4), 479-488, 2007 | 8 | 2007 |
| Against the odds—case study of Betfair. com D Laffey The International Journal of Entrepreneurship Education 3 (1), 99-114, 2005 | 5 | 2005 |
| Ethics or euros? Policy towards cross-border gambling in the European Union D Laffey University of Kent Canterbury, 2008 | 4 | 2008 |
| Risky Business: London's Listed Firms and their American Gamble K Laffey, D Laffey Journal of Strategic Management Education 6 (1), 265-282, 2010 | 3 | 2010 |
| Teaching Case: Paid Search Wars. D Laffey, J Sharp Communications of the Association for Information Systems 22, 2008 | 3 | 2008 |
| The Rise and Fall of the dot com Entrepreneurs D Laffey Kent Business School, 2004 | 3 | 2004 |
| Outcomes of Cyber-Victimization and Bystander Reactions in Online Brand Communities N Ounvorawong, J Breitsohl, B Lowe, D Laffey International Journal of Electronic Commerce 26 (2), 200-221, 2022 | 2 | 2022 |
| Search Engines: Past, Present, and Future P Reid, D Laffey Encyclopedia of E-Commerce Development, Implementation, and Management, 1102 …, 2016 | 2 | 2016 |
