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| Environmental news: Coverage of the Earth Summit by Brazilian newspapers R Reis Science communication 21 (2), 137-155, 1999 | 55 | 1999 |
| Public journalism: What difference does it make to editorial content SJ McMillan, M Guppy, W Kunz, R Reis Assessing public journalism, 178-190, 1998 | 34 | 1998 |
| The impact of television viewing in the Brazilian Amazon R Reis Human organization 57 (3), 253-257, 1998 | 31 | 1998 |
| What prevents cable TV from taking off in Brazil? R Reis Journal of Broadcasting & Electronic Media 43 (3), 399-415, 1999 | 25 | 1999 |
| Teaching Media Ethics in a multicultural setting R Reis Journal of Mass Media Ethics 15 (3), 194-205, 2000 | 23 | 2000 |
| Media and Religion in Brazil: The rise of TV Record and UCKG and their attempts at globalization R Reis Brazilian journalism research 2 (2), 167-182, 2006 | 18 | 2006 |
| A defining moment: Who says what about public journalism S McMillan, M Guppy, B Kunz, R Reis study for Civic Journalism Interest Group of AEJMC, 1996 | 15 | 1996 |
| Journalism at a distance: The Oregon experiment R Reis, AG Stavitsky, T Gleason, W Ryan Journalism & Mass Communication Educator 54 (4), 14-27, 1999 | 13 | 1999 |
| Uses of mass media for adaptation purposes: A quantitative study of Brazilian immigrants in Los Angeles R Reis Journal of Intercultural Communication 10 (3), 1-15, 2010 | 10 | 2010 |
| Brazil: Love it and hate it: Brazilians' ambiguous relationship with Disney R Reis Dazzled by Disney? The Global Disney Audiences Project, 88-101, 2001 | 9 | 2001 |
| The impact of media on traditional communities R Reis | 8 | 2016 |
| Brazilian NGO creates innovative social carbon methodology R Reis Environmental Communication 3 (2), 270-275, 2009 | 5 | 2009 |
| Media and religion in Brazil R Reis Brazilian Journalism Research 2 (2), 157-172, 2006 | 3 | 2006 |
| Traditional Cultures, Impact of Media on R Reis Elsevier, 2003 | 3 | 2003 |
| A gente se fala depots da novela: An ethnography of television viewing in the Brazilian Amazon R Reis JAVNOST-THE PUBLIC 8 (2), 128-130, 2001 | 3 | 2001 |
| What prevents cable TV from taking off in Brazil R Reis Television: Critical Concepts in Media and Cultural Studies, London, England …, 2003 | 2 | 2003 |
| Journalism and Latinos: Stereotypes, Underrepresentation, and Ignorance R Reis The Routledge Companion to Media and Race, 138-147, 2016 | 1 | 2016 |
| Writing and Reporting for Digital Media R Reis, MM K, M Sheerin | 1 | 2016 |
| Love It and Hate It: Brazilians’ Ambiguous Relationship with Disney R Reis Change 899, 949,000, 1999 | 1 | 1999 |
