Michael Haenlein
Michael Haenlein
Professor of Marketing, ESCP Europe
Verified email at escpeurope.eu - Homepage
TitleCited byYear
Users of the world, unite! The challenges and opportunities of Social Media
AM Kaplan, M Haenlein
Business horizons 53 (1), 59-68, 2010
182162010
An empirical comparison of the efficacy of covariance-based and variance-based SEM
W Reinartz, M Haenlein, J Henseler
International Journal of research in Marketing 26 (4), 332-344, 2009
19482009
A beginner's guide to partial least squares analysis
M Haenlein, AM Kaplan
Understanding statistics 3 (4), 283-297, 2004
16412004
Managing customer relationships in the social media era: Introducing the social CRM house
EC Malthouse, M Haenlein, B Skiera, E Wege, M Zhang
Journal of interactive marketing 27 (4), 270-280, 2013
5972013
The early bird catches the news: Nine things you should know about micro-blogging
AM Kaplan, M Haenlein
Business horizons 54 (2), 105-113, 2011
5752011
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
AM Kaplan, M Haenlein
Business horizons 54 (3), 253-263, 2011
5562011
The fairyland of Second Life: Virtual social worlds and how to use them
AM Kaplan, M Haenlein
Business horizons 52 (6), 563-572, 2009
4622009
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster
AM Kaplan, M Haenlein
Business Horizons 59 (4), 441-450, 2016
3652016
Toward a parsimonious definition of traditional and electronic mass customization
AM Kaplan, M Haenlein
Journal of product innovation management 23 (2), 168-182, 2006
2472006
Social media: back to the roots and back to the future
H Delerue, AM Kaplan, M Haenlein
Journal of Systems and Information Technology, 2012
2112012
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value
M Haenlein, AM Kaplan, D Schoder
Journal of Marketing 70 (3), 5-20, 2006
1632006
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
A Kaplan, M Haenlein
Business Horizons 62 (1), 15-25, 2019
1572019
A model to determine customer lifetime value in a retail banking context
M Haenlein, AM Kaplan, AJ Beeser
European Management Journal 25 (3), 221-234, 2007
1422007
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
AM Kaplan, M Haenlein
European Management Journal 27 (3), 197-212, 2009
1052009
Consumer use and business potential of virtual worlds: The case of “second life”
AM Kaplan, M Haenlein
The International Journal on Media Management 11 (3-4), 93-101, 2009
1042009
The Britney Spears universe: Social media and viral marketing at its best
AM Kaplan, M Haenlein
Business Horizons 55 (1), 27-31, 2012
1022012
Factors influencing the adoption of mass customization: The impact of base category consumption frequency and need satisfaction
AM Kaplan, D Schoder, M Haenlein
Journal of product innovation management 24 (2), 101-116, 2007
962007
Targeting revenue leaders for a new product
M Haenlein, B Libai
Journal of Marketing 77 (3), 65-80, 2013
912013
Social interactions in customer churn decisions: The impact of relationship directionality
M Haenlein
International Journal of Research in Marketing 30 (3), 236-248, 2013
732013
Unprofitable customers and their management
M Haenlein, AM Kaplan
Business Horizons 52 (1), 89-97, 2009
702009
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