Christian Schlereth
Christian Schlereth
Professor at the Chair of Digital Marketing; WHU
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Measurement of consumer preferences for bucket pricing plans with different service attributes
C Schlereth, B Skiera
International Journal of Research in Marketing 29 (2), 167-180, 2012
Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
C Schlereth, B Skiera, F Schulz
European Journal of Operational Research 269 (3), 1165-1179, 2018
Optimization and analysis of the profitability of tariff structures with two-part tariffs
C Schlereth, T Stepanchuk, B Skiera
European Journal of Operational Research 206 (3), 691-701, 2010
Using discrete choice experiments to estimate willingness-to-pay intervals
C Schlereth, C Eckert, B Skiera
Marketing Letters 23, 761-776, 2012
Bluffs, Lies, and Consequences: A Reconceptualization of Bluffing in Buyer-Supplier Negotiations
L Kaufmann, JR Rottenburger, CR Carter, C Schlereth
Journal of Supply Chain Management 54 (2), 49-70, 2018
Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response
C Schlereth, B Skiera
Management Science 63 (3), 829 - 842, 2017
Fostering the adoption of electric vehicles by providing complementary mobility services: a two-step approach using Best–Worst Scaling and Dual Response
O Hinz, C Schlereth, W Zhou
Journal of Business Economics 85 (8), 921-951, 2015
DISE: dynamic intelligent survey engine
C Schlereth, B Skiera
Quantitative Marketing and Marketing Management: Marketing Models and …, 2012
Measuring consumers' preferences for metered pricing of services
C Schlereth, B Skiera, A Wolk
Journal of Service Research 14 (4), 443-459, 2011
Price Comparison for Infrastructure-as-a-Service.
S El Kihal, C Schlereth, B Skiera
ECIS, 161, 2012
Optimal product-sampling strategies in social networks: How many and whom to target?
C Schlereth, C Barrot, B Skiera, C Takac
International Journal of Electronic Commerce 18 (1), 45-72, 2013
Advance payment systems: Paying too much today and being satisfied tomorrow
F Schulz, C Schlereth, N Mazar, B Skiera
International journal of research in marketing 32 (3), 238-250, 2015
Predicting tie strength with ego network structures
S Stolz, C Schlereth
Journal of Interactive Marketing 54 (1), 40-52, 2021
Empirical evaluation of fair use flat rate strategies for mobile Internet
M Fritz, C Schlereth, S Figge
Business & Information Systems Engineering 3, 269-277, 2011
Measurement of preferences with self-explicated approaches: A classification and merge of trade-off-and non-trade-off-based evaluation types
C Schlereth, C Eckert, R Schaaf, B Skiera
European Journal of Operational Research 238 (1), 185-198, 2014
Social Capital Accumulation Through Social Media Networks: Evidence from a Randomized Field Experiment and Individual-Level Panel Data
M Weiler, S Stolz, A Lanz, C Schlereth, O Hinz
Management Information Systems Quarterly 46 (2), 771-812, 2022
Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse
C Schlereth, B Skiera
Schmalenbach Zeitschrift für betriebswirtschaftliche Forschung 27 (7), 838-856, 2009
Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time
K Keller, C Schlereth, O Hinz
Journal of the Academy of Marketing Science 49, 482-500, 2021
Pricing through health apps generated data—Digital dividend as a game changer: Discrete choice experiment
A Heidel, C Hagist, C Schlereth
Plos one 16 (7), e0254786, 2021
Fracking: Measuring social acceptance and the effect of acceptance increasing measures
J Süptitz, C Schlereth
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 69, 405-439, 2017
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