Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers W Nadeem, D Andreini, J Salo, T Laukkanen International Journal of Information Management 35 (4), 432-442, 2015 | 319 | 2015 |
Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality W Nadeem, M Juntunen, F Shirazi, N Hajli Technological Forecasting and Social Change 151, 119786, 2020 | 260 | 2020 |
How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust W Nadeem, A Khani, CD Schultz, NA Adam, RW Attar, N Hajli Journal of Retailing and Consumer Services 55, 1-10, 2020 | 182 | 2020 |
The role of ethical perceptions in consumers’ participation and value co-creation on sharing economy platforms W Nadeem, M Juntunen, N Hajli, M Tajvidi Journal of Business Ethics 169, 421-441, 2021 | 121 | 2021 |
Understanding market agility for new product success with big data analytics N Hajli, M Tajvidi, A Gbadamosi, W Nadeem Industrial Marketing Management 86, 135-143, 2020 | 110 | 2020 |
How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection W Nadeem, TM Tan, M Tajvidi, N Hajli Technological Forecasting and Social Change 171, 120952, 2021 | 106 | 2021 |
Do ethics drive value co-creation on digital sharing economy platforms? W Nadeem, S Al-Imamy Journal of Retailing and Consumer Services 55, 102095, 2020 | 84 | 2020 |
Consumer segments in social commerce: A latent class approach W Nadeem, M Juntunen, J Juntunen Journal of Consumer Behaviour 16 (3), 279-292, 2017 | 49 | 2017 |
Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement S Alimamy, W Nadeem Information Technology & People 35 (2), 577-599, 2022 | 33 | 2022 |
Impact of BPR critical success factors on inter-organizational functions: An empirical study N Iqbal, W Nadeem, A Zaheer The Business & Management Review 6 (1), 152, 2015 | 27 | 2015 |
Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy W Nadeem, S Alimamy, AR Ashraf Journal of Retailing and Consumer Services 70, 103150, 2023 | 18 | 2023 |
Examining the nature of an online brand community as a B2B brand communication platform: A netnographic analysis of the CISCO LinkedIn group. M Mäläskä, W Nadeem Bled eConference 1 (9), 2012 | 12 | 2012 |
Rewarding in-game banner ad clicks with tangible incentives R Komulainen, W Nadeem, S Satokangas, J Salo Collaborative, Trusted and Privacy-Aware e/m-Services: 12th IFIP WG 6.11 …, 2013 | 9 | 2013 |
Examining consumers’ acceptance of social commerce in clothing e-retail. W Nadeem Acta Univ. Oul. G 85, 2016 | 6 | 2016 |
Understanding consumers' interest in social commerce: the role of privacy, trust and security HT Tseng, W Nadeem, MS Hajli, M Featherman, N Hajli Information Technology & People, 2023 | 2 | 2023 |
The influence of trust and commitment on free-to-play gamers co-creation intentions S Alimamy, D Shin, W Nadeem Behaviour & Information Technology 42 (12), 1980-1997, 2023 | 2 | 2023 |
Does value co-creation matter? Assessing consumer responses in the sharing economy W Nadeem, J Salo Information Technology & People 37 (3), 1279-1304, 2024 | 1 | 2024 |
AI-powered marketing: What, where, and how? V Kumar, AR Ashraf, W Nadeem International Journal of Information Management, 102783, 2024 | | 2024 |