Anita Pansari
Anita Pansari
Verified email at msu.edu
Title
Cited by
Cited by
Year
Customer engagement: the construct, antecedents, and consequences
A Pansari, V Kumar
Journal of the Academy of Marketing Science 45 (3), 294-311, 2017
7422017
Competitive advantage through engagement
V Kumar, A Pansari
Journal of marketing research 53 (4), 497-514, 2016
6522016
Measuring the benefits of employee engagement
V Kumar, A Pansari
MIT Sloan Management Review 56 (4), 67, 2015
1542015
The construct, measurement, and impact of employee engagement: A marketing perspective
V Kumar, A Pansari
Customer Needs and Solutions 1 (1), 52-67, 2014
632014
Global customer engagement
S Gupta, A Pansari, V Kumar
Journal of International Marketing 26 (1), 4-29, 2018
622018
National culture, economy, and customer lifetime value: Assessing the relative impact of the drivers of customer lifetime value for a global retailer
V Kumar, A Pansari
Journal of International Marketing 24 (1), 1-21, 2016
532016
Disclosures About CSR Practices: A Literature Review.
W Kavitha, P Anita
IUP Journal of Corporate Governance 10 (1), 2011
392011
Customer engagement marketing
A Pansari, V Kumar
Customer engagement marketing, 1-27, 2018
252018
Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers
S Roy, A Pansari
International Journal of Sports Marketing and Sponsorship, 2014
192014
The changing roles portrayed by women in Indian advertisements: A longitudinal content analysis
YLR Moorthi, S Roy, A Pansari
IIM Bangalore Research Paper, 2014
72014
Aggregate-and individual-level customer lifetime value
V Kumar, A Pansari
Handbook of Research on Customer Equity in Marketing, 2015
52015
A Road to Engagement
A Pansari
2016
MODELING CUSTOMER LIFETIME VALUE OF A FASHION RETAILER CUSTOMER
A Pansari, V Kumar
2015 Global Fashion Management Conference at Florence, 573-573, 2015
2015
Medir los beneficios de la implicación de los empleados
V Kumar, A Pansari
Harvard Deusto Márketing y Ventas, 42-48, 2015
2015
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Articles 1–14