| Introducing intercultural communication: Global cultures and contexts C Gallois, Z Volcic, S Liu SAGE Publications Ltd, 2023 | 388 | 2023 |
| Nation branding in the era of commercial nationalism Z Volcic, M Andrejevic International journal of communication 5, 21, 2011 | 342 | 2011 |
| Yugo-nostalgia: Cultural memory and media in the former Yugoslavia Z Volčič Critical studies in media communication 24 (1), 21-38, 2007 | 245 | 2007 |
| Strateški management D Močnik, M Duh, Z Volčič, I Rižnar Fakulteta za elektrotehniko, računalništvo in informatiko, 2005 | 119 | 2005 |
| ‘War on terrorism’as a discursive battleground: Serbian recontextualization of GW Bush's discourse K Erjavec, Z Volčič Discourse & Society 18 (2), 123-137, 2007 | 107 | 2007 |
| Former Yugoslavia on the World Wide Web: Commercialization and branding of nation-states Z Volcic International Communication Gazette 70 (5), 395-413, 2008 | 99 | 2008 |
| Commercial nationalism: Selling the nation and nationalizing the sell Z Volcic, M Andrejevic Springer, 2016 | 98 | 2016 |
| The notion of ‘the West’in the Serbian national imaginary Z Volčič European Journal of Cultural Studies 8 (2), 155-175, 2005 | 91 | 2005 |
| Living with the sins of their fathers: An analysis of self-representation of adolescents born of war rape K Erjavec, Z Volčič Journal of Adolescent Research 25 (3), 359-386, 2010 | 70 | 2010 |
| Theoretical and practical issues in team teaching a large undergraduate class F Hanusch, L Obijiofor, Z Volcic International Journal of Teaching and Learning in Higher Education 21 (1), 66-74, 2009 | 65 | 2009 |
| Transitional justice and civil society in the Balkans O Simić, Z Volčič Springer, 2013 | 64 | 2013 |
| The Kosovo battle: Media's recontextualization of the Serbian nationalistic discourses K Erjavec, Z Volčič Harvard International Journal of Press/Politics 12 (3), 67-86, 2007 | 63 | 2007 |
| Odraščanje z mediji: rezultati raziskave Mladi in mediji K Erjavec, Z Volčič, A Albreht Zveza prijateljev mladine Slovenije, 1999 | 63 | 1999 |
| Odraščanje z mediji: rezultati raziskave Mladi in mediji K Erjavec, Z Volčič, A Albreht Zveza prijateljev mladine Slovenije, 1999 | 63 | 1999 |
| Branding post-war Sarajevo: Journalism, memories, and dark tourism Z Volcic, K Erjavec, M Peak Journalism Studies 15 (6), 726-742, 2014 | 62 | 2014 |
| Mapping the notion of “terrorism” in Serbian and Croatian newspapers K Erjavec, Z Volcic Journal of Communication Inquiry 30 (4), 298-318, 2006 | 42 | 2006 |
| Enhancing universal access: deaf and hard of hearing people on social networking sites I Kožuh, M Hintermair, A Holzinger, Z Volčič, M Debevc Universal access in the information society 14, 537-545, 2015 | 41 | 2015 |
| ‘The machine that creates Slovenians’: The role of Slovenian public broadcasting in re-affirming and re-inventing the Slovenian national identity Z Volcic National identities 7 (3), 287-308, 2005 | 40 | 2005 |
| Scenes from the last Yugoslav generation: the long march from Yugo-utopia to nationalisms Z Volcic Cultural dynamics 19 (1), 67-89, 2007 | 39 | 2007 |
| ‘Target’,‘cancer’and ‘warrior’: Exploring painful metaphors of self-presentation used by girls born of war rape K Erjavec, Z Volčič Discourse & Society 21 (5), 524-543, 2010 | 37 | 2010 |
