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Yangjie GU
Yangjie GU
Verified email at hec.fr
Title
Cited by
Cited by
Year
Specification seeking: How product specifications influence consumer preference
CK Hsee, Y Yang, Y Gu, J Chen
Journal of Consumer Research 35 (6), 952-966, 2009
1242009
Turning the page: The impact of choice closure on satisfaction
Y Gu, S Botti, D Faro
Journal of Consumer Research 40 (2), 268-283, 2013
1092013
When it could have been worse, it gets better: How favorable uncertainty resolution slows hedonic adaptation
Y Yang, Y Gu, J Galak
Journal of Consumer Research 43 (5), 747-768, 2017
382017
An experience-utility explanation of the preference for larger assortments
A Aydinli, Y Gu, MT Pham
International Journal of Research in Marketing 34 (3), 746-760, 2017
242017
Choice closure increases indulgence (but only once!)
Y Gu, AK Klesse, S Botti, D Faro
Advances in Consumer Research, 105-110, 2015
2015
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Articles 1–5