| Credit card cue effect: How mere exposure to credit card cues promotes consumers’ perceived financial well-being and spending KY Wong, M Lynn International Journal of Bank Marketing 38 (2), 368-383, 2020 | 15 | 2020 |
| The easy-money effect: credit card spending and hard-work reminders KY Wong, M Lynn Journal of Consumer Marketing 34 (7), 541-551, 2017 | 13 | 2017 |
| Marketing Tourism Products in Virtual Reality: Moderating Effect of Product Complexity CH Chan, KY Wong, TW Lui ENTER22 e-Tourism Conference, 318-322, 2023 | 3 | 2023 |
| Virtual Reality Marketing in Hospitality and Tourism KY Wong University of South Florida M3 Center Publishing 18 (9781732127586), 6, 2021 | 2 | 2021 |
| CONSUMER EMBARRASSMENT AND ITS BEHAVIORAL CONSEQUENCES KY Wong Marketing Theory and Applications, 126, 2006 | 2 | 2006 |
| The Meanings Of Credit Cards In Consumers’ Minds And Its Effects On Consumers’ Perceptions And Behaviors KY Wong | 1 | 2015 |
| Factors Affecting Mobile Commerce and Level of Involvement F Yim, A Tse, KY Wong Encyclopedia of Mobile Computing and Commerce, 283-290, 2007 | | 2007 |
| Consumer Embarrassment WK Yin The Chinese University of Hong Kong, 2006 | | 2006 |
