Mark B Houston
Mark B Houston
Professor of Marketing, Texas Christian University
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Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
RW Palmatier, LK Scheer, MB Houston, KR Evans, S Gopalakrishna
International Journal of Research in Marketing 24 (3), 210-223, 2007
Relationship velocity: toward a theory of relationship dynamics
RW Palmatier, MB Houston, RP Dant, D Grewal
Journal of Marketing 77 (1), 13-30, 2013
The relationship between waiting in a service queue and evaluations of service quality: A field theory perspective
MB Houston, LA Bettencourt, S Wenger
Psychology & Marketing 15 (8), 735-753, 1998
Returns on business-to-business relationship marketing investments: Strategies for leveraging profits
RW Palmatier, S Gopalakrishna, MB Houston
Marketing science 25 (5), 477-493, 2006
Buyer–supplier contracts versus joint ventures: Determinants and consequences of transaction structure
MB Houston, SA Johnson
Journal of Marketing Research 37 (1), 1-15, 2000
Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness
S Im, CH Mason, MB Houston
Journal of the Academy of Marketing Science 35 (1), 63-75, 2007
The last picture show? Timing and order of movie distribution channels
T Hennig-Thurau, V Henning, H Sattler, F Eggers, MB Houston
Journal of Marketing 71 (4), 63-83, 2007
A reexamination of the motives and gains in joint ventures
SA Johnson, MB Houston
Journal of Financial and Quantitative Analysis, 67-85, 2000
Barriers to matching new technologies and market opportunities in established firms
EU Bond III, MB Houston
Journal of product innovation management 20 (2), 120-135, 2003
Conceptualizing and measuring the monetary value of brand extensions: The case of motion pictures
T Hennig-Thurau, MB Houston, T Heitjans
Journal of Marketing 73 (6), 167-183, 2009
Review articles: Purpose, process, and structure
RW Palmatier, MB Houston, J Hulland
Journal of the Academy of Marketing Science 46 (1), 1-5, 2018
Marketing in the sharing economy
GM Eckhardt, MB Houston, B Jiang, C Lamberton, A Rindfleisch, G Zervas
Journal of Marketing 83 (5), 5-27, 2019
The differing roles of success drivers across sequential channels: An application to the motion picture industry
T Hennig-Thurau, MB Houston, G Walsh
Journal of the Academy of Marketing Science 34 (4), 559-575, 2006
Determinants of motion picture box office and profitability: an interrelationship approach
T Hennig-Thurau, MB Houston, G Walsh
Review of Managerial Science 1 (1), 65-92, 2007
Can good marketing carry a bad product? Evidence from the motion picture industry
T Hennig-Thurau, MB Houston, S Sridhar
Marketing Letters 17 (3), 205-219, 2006
Cross-unit competition for a market charter: The enduring influence of structure
MB Houston, BA Walker, MD Hutt, PH Reingen
Journal of marketing 65 (2), 19-34, 2001
Self-relevance and purchase goals: mapping a consumer decision
MB Houston, BA Walker
Journal of the Academy of Marketing Science 24 (3), 232-245, 1996
Assessing the validity of secondary data proxies for marketing constructs
MB Houston
Journal of Business Research 57 (2), 154-161, 2004
Distinguishing supplier reputation from trust in buyer–supplier relationships
T Suh, MB Houston
Industrial marketing management 39 (5), 744-751, 2010
Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification
EU Bond III, MB Houston, YE Tang
Industrial Marketing Management 37 (6), 641-652, 2008
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