Gergana Y. Nenkov
Gergana Y. Nenkov
Haub Distinguished Fellow and Associate Professor of Marketing, Boston College
Verified email at bc.edu
TitleCited byYear
A short form of the Maximization Scale: Factor structure, reliability and validity studies
GY Nenkov, M Morrin, B Schwartz, A Ward, J Hulland
Judgment and Decision making 3 (5), 371-388, 2008
2402008
Considering the future: The conceptualization and measurement of elaboration on potential outcomes
GY Nenkov, JJ Inman, J Hulland
Journal of Consumer Research 35 (1), 126-141, 2008
1572008
Consumer spending self-control effectiveness and outcome elaboration prompts
KL Haws, WO Bearden, GY Nenkov
Journal of the Academy of Marketing Science 40 (5), 695-710, 2012
1172012
“So cute I could eat it up”: priming effects of cute products on indulgent consumption
GY Nenkov, ML Scott
Journal of Consumer Research 41 (2), 326-341, 2014
932014
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
642012
Pre-versus postdecisional deliberation and goal commitment: The positive effects of defensiveness
GY Nenkov, PM Gollwitzer
Journal of Experimental Social Psychology 48 (1), 106-121, 2012
532012
Pre-versus postdecisional deliberation and goal commitment: The positive effects of defensiveness
GY Nenkov, PM Gollwitzer
Journal of Experimental Social Psychology 48 (1), 106-121, 2012
532012
MAUREEN MORRIN, J. JEFFREY INMAN, SUSAN M. BRONIARCZYK
GY NENKOV, J REUTER
Journal of Marketing Research 49, 537-550, 2012
40*2012
Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/n Heuristic
J Morrin, Maureen, Inman, J. Jeffrey, Broniarczyk
Journal of Marketing Research, 2012
402012
It’s all in the mindset: Effects of varying psychological distance in persuasive messages
GY Nenkov
Marketing Letters 23 (3), 615-628, 2012
382012
Perceived marketing–sales relationship effectiveness: a matter of justice
J Hulland, GY Nenkov, DW Barclay
Journal of the Academy of Marketing Science 40 (3), 450-467, 2012
352012
Save like the Joneses: How service firms can utilize deliberation and informational influence to enhance consumer well-being
KP Winterich, GY Nenkov
Journal of Service Research 18 (3), 384-404, 2015
252015
The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
MM Nenkov, Gergana Y., Inman, J. Jeffrey, Hulland
Journal of Marketing Research 46 (December), 764-776, 2009
242009
Solving the annuity puzzle: The role of mortality salience in retirement savings decumulation decisions
LC Salisbury, GY Nenkov
Journal of Consumer Psychology 26 (3), 417-425, 2016
222016
How do emotions influence saving behavior
GY Nenkov, DJ MacInnis, M Morrin
Center for Retirement Research 9 (8), 1-11, 2009
182009
The role of hope in financial risk seeking.
M Reimann, GY Nenkov, D MacInnis, M Morrin
Journal of Experimental Psychology: Applied 20 (4), 349, 2014
152014
The case for moral consumption: Examining and expanding the domain of moral behavior to promote individual and collective well-being
Y Komarova Loureiro, J Bayuk, SM Tignor, GY Nenkov, S Baskentli, ...
Journal of Public Policy & Marketing 35 (2), 305-322, 2016
132016
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
ML Scott, GY Nenkov
Marketing Letters 27 (2), 323-336, 2016
62016
Re-examination of maximization: psychometric assessment and derivation of a short form of the maximization scale
GY Nenkov, M Morrin, A Ward
ACR North American Advances, 2009
52009
Knowing what it makes: How product transformation salience increases recycling
KP Winterich, GY Nenkov, GE Gonzales
Journal of Marketing 83 (4), 21-37, 2019
42019
The system can't perform the operation now. Try again later.
Articles 1–20