Follow
Jessica Vredenburg
Jessica Vredenburg
Senior Lecturer in Marketing, Auckland University of Technology
Verified email at aut.ac.nz
Title
Cited by
Cited by
Year
Brands taking a stand: Authentic brand activism or woke washing?
J Vredenburg, S Kapitan, A Spry, JA Kemper
Journal of public policy & marketing 39 (4), 444-460, 2020
6152020
Woke washing: What happens when marketing communications don't match corporate practice
J Vredenburg, S Kapitan, A Spry, J Kemper
The Conversation Media Group Ltd, 2018
572018
A multi-stakeholder IMC framework for networked brand identity
DC Orazi, A Spry, MN Theilacker, J Vredenburg
European Journal of Marketing 51 (3), 551-571, 2017
442017
Influence of starting position on finishing position in World Cup 500 m short track speed skating
S Maw, L Proctor, J Vredenburg, P Ehlers
Journal of Sports Sciences 24 (12), 1239-1246, 2006
372006
Variability in health care services: the role of service employee flexibility
J Vredenburg, SJ Bell
Australasian Marketing Journal (AMJ) 22 (3), 168-178, 2014
292014
Transformative branding: A dynamic capability to challenge the dominant social paradigm
A Spry, B Figueiredo, L Gurrieri, JA Kemper, J Vredenburg
Journal of Macromarketing 41 (4), 531-546, 2021
252021
Strategic B2B brand activism: Building conscientious purpose for social impact
S Kapitan, JA Kemper, J Vredenburg, A Spry
Industrial marketing management 107, 14-28, 2022
182022
What did Ryan Lochte do? The double-edged sword of endorsers behaving badly
J Vredenburg, M Giroux
International Journal of Sports Marketing and Sponsorship 19 (3), 290-305, 2018
152018
Sources of psychological stress and coping strategies among elite and sub-elite athletes
J Vredenburg
82007
From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Z Lee, A Spry, Y Ekinci, J Vredenburg
Journal of Brand Management, 1-19, 2023
72023
Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game
J Vredenburg, A Spry, J Kemper, S Kapitan
The Conversation, 2020
62020
Brand Activism Is Moving up the Supply Chain-Corporate Accountability or Commercial Censorship?
S Kapitan, A Spry, J Vredenburg, J Kemper
The Conversation, 2020
42020
Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract
J Vredenburg, S Kapitan, A Spry, J Kemper
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
32020
Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity
J Vredenburg, A Spry, J Kemper, S Kapitan
The Conversation, 2019
32019
Sport Sponsorship, Brand Association and Regulation: Tobacco Firms using Classical Conditioning Theory to Skirt Regulation
Vredenburg, J., Vredenburg, H., Daellenbach, K. & Daellenbach
International Journal of Public Law and Policy 5 (2), 168-178, 2015
3*2015
Coronavirus Has Turned Retail Therapy into Retail Anxiety-Keeping Customers Calm Will Be Key to Carrying On
J Vredenburg, M Phillips
The Conversation, 2020
22020
Dealing with variability in professional services-the role of scripting versus improvisation
J Vredenburg, S Bell
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
22016
Athlete–brand relationships in the era of “cancel culture”: Insights, analyses, and strategic development
RMD Mesler, K Howie, J Vredenburg, J Chernishenko
Sport marketing in a global environment, 219-243, 2022
12022
Women in sports: double standards a double fault
J Vredenburg, M Giroux
The Conversation Media Group Ltd, 2018
12018
The new frontier in boundary-spanning roles-improvisation as a tool to manage role stress
J Vredenburg
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017
12017
The system can't perform the operation now. Try again later.
Articles 1–20