Cheryl Leo
Cited by
Cited by
Cross-cultural differences in consumer decision-making styles
C Leo, R Bennett, CEJ Hartel
Cross Cultural Management 12 (3), 32-62, 2005
Moderating teen drinking: combining social marketing and education
S Rundle‐Thiele, R Russell‐Bennett, C Leo, T Dietrich
Health Education, 2013
Maintaining or changing a drinking behavior? GOKA's short-term outcomes
S Rundle-Thiele, L Schuster, T Dietrich, R Russell-Bennett, J Drennan, ...
Journal of Business Research 68 (10), 2155-2163, 2015
Differential segmentation responses to an alcohol social marketing program
T Dietrich, S Rundle-Thiele, L Schuster, J Drennan, R Russell-Bennett, ...
Addictive behaviors 49, 68-77, 2015
Investigating the impact of guilt and shame proneness on consumer ethics: A cross national study
D Arli, C Leo, F Tjiptono
International Journal of Consumer Studies 40 (1), 2-13, 2016
The angle of repose and size segregation of iron ore granules: DEM analysis and experimental investigation
C Li, T Honeyands, D O'Dea, R Moreno-Atanasio
Powder technology 320, 257-272, 2017
One size (never) fits all: Segment differences observed following a school‐based alcohol social marketing program
T Dietrich, S Rundle‐Thiele, C Leo, J Connor
Journal of School Health 85 (4), 251-259, 2015
Corporate social responsibility to build strong Brazilian bank brand
SR Thiele, C Leo, ER Scharf, J Fernandes, BD Kormann
International Journal of Bank Marketing, 2012
Developing a multidimensional scale of customer-oriented deviance (COD)
C Leo, R Russell-Bennett
Journal of Business Research 67 (6), 1218-1225, 2014
Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective
C Leo, R Russell-Bennett
Journal of Marketing Management 28 (7-8), 865-886, 2012
Exploring value destruction in social marketing services
C Leo, N Zainuddin
Journal of Social Marketing, 2017
A hierarchy-of-effects approach to designing a social marketing game
R Russell-Bennett, C Leo, S Rundle-Thiele, J Drennan
Journal of Nonprofit & Public Sector Marketing 28 (2), 105-128, 2016
Social marketing: current issues and future challenges
S Rundle-Thiele, K Kubacki, C Leo, D Arli, J Carins, T Dietrich, J Palmer, ...
Cambridge Scholars Publishing, 2013
When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition
Y Tsarenko, C Leo, HM Herman
Journal of Business Research 82, 260-268, 2018
The beginning of value co-creation: understanding dynamics, efforts and betterment
T Chen, SO Yang, C Leo
Journal of Service Theory and Practice, 2017
Social marketing customer orientation: A conceptualization, typology, and conceptual framework
C Leo
Journal of Nonprofit & Public Sector Marketing 25 (1), 56-80, 2013
Value co-destruction: a typology of resource misintegration manifestations
G Laud, L Bove, C Ranaweera, WWC Leo, J Sweeney, S Smith
Journal of Services Marketing, 2019
When enough is enough! Alcohol servers’ refusal styles and key antecedents
C Leo
International Journal of Hospitality Management 35, 10-18, 2013
Why do good people do bad things? The effect of ethical ideology, guilt proneness, and self-control on consumer ethics
D Arli, C Leo
Asia Pacific Journal of Marketing and Logistics, 2017
A comparison of Australian and Singaporean consumer decision-making styles
C Leo, R Bennett, S Cierpicki
Journal of Customer Behaviour 4 (1), 17-45, 2005
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