| Cross-cultural differences in consumer decision-making styles C Leo, R Bennett, CEJ Hartel Cross Cultural Management 12 (3), 32-62, 2005 | 232 | 2005 |
| Moderating teen drinking: combining social marketing and education S Rundle‐Thiele, R Russell‐Bennett, C Leo, T Dietrich Health Education, 2013 | 69 | 2013 |
| Maintaining or changing a drinking behavior? GOKA's short-term outcomes S Rundle-Thiele, L Schuster, T Dietrich, R Russell-Bennett, J Drennan, ... Journal of Business Research 68 (10), 2155-2163, 2015 | 45 | 2015 |
| Differential segmentation responses to an alcohol social marketing program T Dietrich, S Rundle-Thiele, L Schuster, J Drennan, R Russell-Bennett, ... Addictive behaviors 49, 68-77, 2015 | 41 | 2015 |
| Investigating the impact of guilt and shame proneness on consumer ethics: A cross national study D Arli, C Leo, F Tjiptono International Journal of Consumer Studies 40 (1), 2-13, 2016 | 38 | 2016 |
| The angle of repose and size segregation of iron ore granules: DEM analysis and experimental investigation C Li, T Honeyands, D O'Dea, R Moreno-Atanasio Powder technology 320, 257-272, 2017 | 36 | 2017 |
| One size (never) fits all: Segment differences observed following a school‐based alcohol social marketing program T Dietrich, S Rundle‐Thiele, C Leo, J Connor Journal of School Health 85 (4), 251-259, 2015 | 33 | 2015 |
| Corporate social responsibility to build strong Brazilian bank brand SR Thiele, C Leo, ER Scharf, J Fernandes, BD Kormann International Journal of Bank Marketing, 2012 | 31 | 2012 |
| Developing a multidimensional scale of customer-oriented deviance (COD) C Leo, R Russell-Bennett Journal of Business Research 67 (6), 1218-1225, 2014 | 27 | 2014 |
| Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective C Leo, R Russell-Bennett Journal of Marketing Management 28 (7-8), 865-886, 2012 | 25 | 2012 |
| Exploring value destruction in social marketing services C Leo, N Zainuddin Journal of Social Marketing, 2017 | 23 | 2017 |
| A hierarchy-of-effects approach to designing a social marketing game R Russell-Bennett, C Leo, S Rundle-Thiele, J Drennan Journal of Nonprofit & Public Sector Marketing 28 (2), 105-128, 2016 | 22 | 2016 |
| Social marketing: current issues and future challenges S Rundle-Thiele, K Kubacki, C Leo, D Arli, J Carins, T Dietrich, J Palmer, ... Cambridge Scholars Publishing, 2013 | 19 | 2013 |
| When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition Y Tsarenko, C Leo, HM Herman Journal of Business Research 82, 260-268, 2018 | 18 | 2018 |
| The beginning of value co-creation: understanding dynamics, efforts and betterment T Chen, SO Yang, C Leo Journal of Service Theory and Practice, 2017 | 18 | 2017 |
| Social marketing customer orientation: A conceptualization, typology, and conceptual framework C Leo Journal of Nonprofit & Public Sector Marketing 25 (1), 56-80, 2013 | 17 | 2013 |
| Value co-destruction: a typology of resource misintegration manifestations G Laud, L Bove, C Ranaweera, WWC Leo, J Sweeney, S Smith Journal of Services Marketing, 2019 | 13 | 2019 |
| When enough is enough! Alcohol servers’ refusal styles and key antecedents C Leo International Journal of Hospitality Management 35, 10-18, 2013 | 13 | 2013 |
| Why do good people do bad things? The effect of ethical ideology, guilt proneness, and self-control on consumer ethics D Arli, C Leo Asia Pacific Journal of Marketing and Logistics, 2017 | 12 | 2017 |
| A comparison of Australian and Singaporean consumer decision-making styles C Leo, R Bennett, S Cierpicki Journal of Customer Behaviour 4 (1), 17-45, 2005 | 5 | 2005 |
