| Brands as relationship partners: Warmth, competence, and in-between S Fournier, C Alvarez Journal of Consumer Psychology 22 (2), 177-185, 2012 | 515 | 2012 |
| Relating badly to brands S Fournier, C Alvarez Journal of Consumer Psychology 23 (2), 253-264, 2013 | 284 | 2013 |
| Consumers’ relationships with brands C Alvarez, S Fournier Current Opinion in Psychology 10, 129-135, 2016 | 263 | 2016 |
| How brands acquire cultural meaning S Fournier, C Alvarez Journal of Consumer Psychology 29 (3), 519-534, 2019 | 73 | 2019 |
| Brand flings: When great brand relationships are not made to last C Alvarez, S Fournier Consumer–Brand Relationships, 74-96, 2012 | 42 | 2012 |
| Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships C Alvarez, DJ Brick, S Fournier Journal of Consumer Research 48 (4), 610-632, 2021 | 23 | 2021 |
| An assessment of attachment style measures in marketing ME David, K Carter, C Alvarez European Journal of Marketing 54 (12), 3015-3049, 2020 | 23 | 2020 |
| Types of Consumer-Brand Relationships: A systematic review and future research agenda C Alvarez, ME David, M George Journal of Business Research 160, 113753, 2023 | 20 | 2023 |
| Brand flings and the transitional self S Fournier, C Alvarez ACR North American Advances, 2011 | 6 | 2011 |
| Brand Consensus and Multivocality: Disentangling the Effects of the Brand, the Consumer, and the Consumer-Brand Relationship on Brand Meaning C Alvarez, R Trudel, S Fournier ACR North American Advances, 2013 | 4 | 2013 |
| Disadoption through the relationship lens S Fournier, C Alvarez, J Avery ACR North American Advances, 2012 | 2 | 2012 |
| The effects of dissociative segment adoption of brand extensions on the evaluation of the parent brand C Alvarez, R Trudel ACR North American Advances, 2011 | 1 | 2011 |
| BRANDING CONSUMER WELL-BEING AND MOTIVATING PROSOCIAL CONSUMPTION. C Alvarez, R Trudel | | |
