Feisal Murshed

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	All	Since 2019
Citations	1079	759
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Tahmid NayeemAssociate Professor of MarketingVerified email at csu.edu.au
Vikas MittalRice UniversityVerified email at rice.edu
Abhishek DwivediCharles Sturt UniversityVerified email at csu.edu.au
Matthew SarkeesVillanova UniversityVerified email at villanova.edu
Vinita SangtaniAssociate Professor of Marketing, University of North GeorgiaVerified email at ung.edu
John HullandProfessor of Marketing, University of GeorgiaVerified email at uga.edu
Vanitha SwaminathanThomas Marshall Professor of Marketing, University of PittsburghVerified email at katz.pitt.edu
Tilottama G. ChowdhuryAssociate Professor of MarketingVerified email at quinnipiac.edu
Lawrence FeickProfessor of Business Administration, University of PittsburghVerified email at pitt.edu
Sandipan SenProfessor of Marketing, Southeast Missouri State UniversityVerified email at semo.edu
Hangjun (Joseph) XuAssociate Professor of Marketing, Union UniversityVerified email at uu.edu
Adwait KhareUniversity of Texas at ArlingtonVerified email at uta.edu
Chia-Wei Joy LinNational Taiwan UniversityVerified email at ntu.edu.tw
Anish NagpalUniversity of MelbourneVerified email at unimelb.edu.au
Summer Zixia CaoUniversity of Colorado DenverVerified email at ucdenver.edu
Mujtaba AhsanSan Diego State UniversityVerified email at sdsu.edu
Judy HarrisProfessor of Marketing, Towson UniversityVerified email at towson.edu
Yujie (Jack) WeiUniversity of West GeorgiaVerified email at westga.edu
Yinlong Zhanguniversity of texas at san antonioVerified email at utsa.edu

Feisal Murshed

Kutztown University of Pennsylvania

Verified email at kutztown.edu

CSR and Sustainability Marketing Strategy Brand Management Salesforce Management Consumer Choice and Decision Making Process


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Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness A Dwivedi, T Nayeem, F Murshed Journal of Retailing and Consumer Services 44, 100-107, 2018	300	2018
Value creation following merger and acquisition announcements: The role of strategic emphasis alignment V Swaminathan, F Murshed, J Hulland Journal of marketing research 45 (1), 33-47, 2008	214	2008
Value creation following merger and acquisition announcements: The role of strategic emphasis alignment V Swaminathan, F Murshed, J Hulland Journal of marketing research 45 (1), 33-47, 2008	214	2008
The right way to manage unprofitable customers V Mittal, M Sarkees, F Murshed Harvard business review 86 (4), 2008	129	2008
The right way to manage unprofitable customers V Mittal, M Sarkees, F Murshed Harvard business review 86 (4), 2008	129	2008
Thinking orientation and preference for research methodology F Murshed, Y Zhang Journal of Consumer Marketing 33 (6), 437-446, 2016	105	2016
Brand experience and brand attitude: examining a credibility-based mechanism T Nayeem, F Murshed, A Dwivedi Marketing Intelligence & Planning 37 (7), 821-836, 2019	104	2019
Publish and prosper: The financial impact of publishing by marketing faculty V Mittal, L Feick, F Murshed Marketing Science 27 (3), 430-442, 2008	74	2008
Product knowledge and salesperson performance: rethinking the role of optimism V Sangtani, F Murshed Marketing Intelligence & Planning 35 (6), 724-739, 2017	39	2017
Culture, expressions of romantic love, and gift-giving L Beichen, F Murshed Journal of International Business Research 14 (1), 68, 2015	31	2015
CSR and job satisfaction: Role of CSR importance to employee and procedural justice F Murshed, S Sen, K Savitskie, H Xu Journal of Marketing Theory and Practice 29 (4), 518-533, 2021	29	2021
Flexible flexibility! Food categorization flexibility and utilitarian preference T Ghosh Chowdhury, F Murshed, A Khare Journal of Consumer Marketing 35 (1), 1-10, 2018	17	2018
Brand authenticity building effect of brand experience and downstream effects F Murshed, A Dwivedi, T Nayeem Journal of Product & Brand Management 32 (7), 1032-1045, 2023	7	2023
Revisiting precipitation-induced smoking: The role of hedonic versus utilitarian advertising message on smoking-related intervention CWJ Lin, F Murshed, Y Zhang Social Marketing Quarterly 26 (3), 204-217, 2020	6	2020
Categorization flexibility and unconventional choices: is life an adventure? TG Chowdhury, F Murshed European Journal of Marketing 54 (8), 1963-1986, 2020	6	2020
Effort, optimism, and sales performance: Rethinking the role of manager support F Murshed, V Sangtani Marketing Management Journal 26 (2), 51-68, 2016	5	2016
Ethical CSR, Organizational Identification, and Job Satisfaction: Mediated Moderated Role of Interactional Justice F Murshed, Z Cao, K Savitskie, S Sen Social Justice Research 36 (1), 75-102, 2023	3	2023
Self-Customisation and Attribute Alignability: Role of Utilitarian versus Hedonic Consumption. F Murshed, A Nagpal, A Moosa Journal of research for consumers, 2018	3	2018
SALES EFFORT AND PERFORMANCE: DARK SIDE OF CUSTOMER PRODUCT KNOWLEDGE. F MURSHED, V SANGTANI Marketing Management Journal 28 (1), 2018	2	2018
Product knowledge, optimism, and salesperson performance V Sangtani, F Murshed Annals of the Society for Marketing Advances Volume 2, 229, 2013	2	2013

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