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| Value, quality, and price knowledge as predictors of restaurant price sensitivity M McCall, CL Bruneau Journal of Foodservice Business Research 13 (4), 304-310, 2010 | 22 | 2010 |
| A framework for understanding consumptive delay: rebate proneness and redemption M McCall, CL Bruneau, A Dars Ellis, K Mian Journal of Product & Brand Management 18 (6), 461-467, 2009 | 16 | 2009 |
| A preliminary investigation of consumptive delay and rebate programs M McCall, DW Eckrich, CL Bruneau Proceedings of the Association of Marketing Theory and Practice 16, 126-130, 2007 | 6 | 2007 |
| The impact of auction item image and consumer/vendor feedback ratings on electronic auctions TA Ottoway, CL Bruneau, GE Evans Journal of Computer Information Systems 43 (3), 56-60, 2003 | 5 | 2003 |
| The novelty and nostalgia effects of a new major league baseball stadium as measured by its impact on attendance, the corresponding costs of attending, and ticket revenue S Fullerton, C Bruneau Journal of Applied Marketing Theory 4 (1), 2, 2013 | 3 | 2013 |
| Strategies for Communicating Effectively with Generations X and Y ME Campbell, C Bruneau Retrieved, 2005 | 3 | 2005 |
| An examination of the segmentation typologies articulated in the spectator and participation sports marketing literature S Fullerton, T McCullough, CL Bruneau | 2 | 2013 |
| Insights to teaching generations X and Y business students CL Bruneau, ME Campbell Academy of Educational Leadership Journal 8 (1), 11-22, 2004 | 2 | 2004 |
| Expanding the use of focus groups in the nonprofit sector CL Bruneau, M Campbell Academy of Marketing Studies Journal 5 (2), 59, 2001 | 2 | 2001 |
| The generations and restaurant types D McMahon, S Rapier, M McCall, CL Bruneau | 1 | 2016 |
| A case of mistaken identity: Applying qualitative research methods to assess a utility company’s proposed change in corporate identity ME Campbell, CL Bruneau LETTER FROM THE EDITORS 2 (1), 57, 1998 | 1 | 1998 |
| A Preliminary Examination of Sponsorship Motivations and Leveraging in Motor Sports CL Bruneau | | 2020 |
| A Preliminary Model Reflecting the Potential Contributions Shared by the Four Parties within the Realm of Sports Sponsorship CL Bruneau, S Fullerton | | 2018 |
| BMKT 291.01: Sports Marketing for Non-Majors CL Bruneau | | 2015 |
| Let us know how access to this document benefits you. B Sundar, M Moonis, AK Wakhloo, AS Puri | | 2015 |
| Metaphorical Linkages Between Sports Properties and Sponsors CL Bruneau | | 2015 |
| BMKT 337.01: Consumer Behavior CL Bruneau | | 2015 |
| Student Perceptions of Internships: What Are the Perceived Benefits for the Interested Parties? S Fullerton | | 2014 |
| Rebates and Reward Programs: Conflicting Drivers M McCall, C Voorhees, CL Bruneau, AD Ellis | | 2010 |
