Malcolm Wright

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Byron SharpProfessor of Marketing Science, Ehrenberg-Bass Institute, University of South AustraliaVerified email at unisa.edu.au
Robert EastProfessor Emeritus, Kingston Business SchoolVerified email at kingston.ac.uk
Pam FeethamRetired Senior Lecturer in Marketing Massey UniversityVerified email at massey.ac.nz
Judith HoldershawSenior Lecturer, Massey UniversityVerified email at massey.ac.nz
Giang TrinhEhrenberg-Bass Institute University of South AustraliaVerified email at marketingscience.info
Philip SternEhrenberg-Bass Institute for Marketing Science, UNiSA and University of ExeterVerified email at exeter.ac.uk
Anne SharpUniversity of South AustraliaVerified email at marketingscience.info
Lara StocchiSenior Lecturer in Marketing, University of South AustraliaVerified email at unisa.edu.au
Alexander SchnackMassey UniversityVerified email at massey.ac.nz
j scott armstrongThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Damon TeagleProfessor of Geochemistry, School of Ocean & Earth Science, National Oceanography Centre SouthamptonVerified email at southampton.ac.uk
Mark AvisMassey UniversityVerified email at massey.ac.nz
Gerald GoodhardtEmeritus Professor, City UniversityVerified email at goodhardt.com
John DawesEhrenberg-Bass Institute, UniSA BusinessVerified email at marketingscience.info
Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
Matthew D. SacchetAssociate Professor and Director, Meditation Research Program, Harvard Medical School / Mass GeneralVerified email at mgh.harvard.edu
Cam RungieProjectsVerified email at adam.com.au
Roman KonopkaPhD in Marketing, Massey UniversityVerified email at massey.ac.nz
Kesten C GreenUniversity of South Australia; UniSA Business; Ehrenberg-Bass Institute; Monash UniversityVerified email at unisa.edu.au
Murray MacRaeMassey UniversityVerified email at massey.ac.nz

Malcolm Wright

Professor of Marketing, Massey University

Verified email at massey.ac.nz - Homepage

Branding Buyer Behaviour Survey Research


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The relative incidence of positive and negative word of mouth: A multi-category study R East, K Hammond, M Wright International journal of research in marketing 24 (2), 175-184, 2007	660	2007
Consumer behaviour: Applications in marketing R East, J Singh, M Wright, M Vanhuele SAGE Publications Ltd, 2021	520	2021
Purchase loyalty is polarised into either Repertoire or Subscription patterns B Sharp, M Wright, G Goodhardt Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002	228	2002
Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability A Schnack, MJ Wright, JL Holdershaw Food Research International 117, 40-49, 2019	159	2019
Fundamental patterns of in-store shopper behavior H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ... Journal of Retailing and Consumer Services 37, 182-194, 2017	139	2017
Bias and variability in purchase intention scales M Wright, M MacRae Journal of the Academy of Marketing Science 35, 617-624, 2007	138	2007
New product diffusion models in marketing: an assessment of two approaches M Wright, D Charlett Marketing Bulletin 6 (4), 32-41, 1995	120	1995
Verification of citations: fawlty towers of knowledge? M Wright, JS Armstrong Interfaces 38 (2), 125-139, 2008	104	2008
Predicting blood donation behaviour: further application of the theory of planned behaviour J Holdershaw, P Gendall, M Wright Journal of Social Marketing 1 (2), 120-132, 2011	103	2011
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data M Wright, A Sharp, B Sharp International Journal of Research in Marketing 19 (1), 81-90, 2002	102	2002
Managers' knowledge of marketing principles: the case of new product development S Cierpicki, M Wright, B Sharp Journal of Empirical Generalizations in Marketing Science 5 (3), 771-790, 2000	97	2000
A contingency model of marketing information M Wright, N Ashill European Journal of Marketing 32 (1/2), 125-144, 1998	96	1998
Descriptive and evaluative attributes: what relevance to marketers? J Hoek, J Dunnett, M Wright, P Gendall Journal of Product & Brand Management 9 (6), 415-435, 2000	95	2000
It’s a Dirichlet world: modelling individual's loyalties reveals how brands compete, grow and decline B Sharp, MJ Wright, J Dawes, C Driesener, L Stocchi, P Stern Journal of Advertising Research 52 (2), 203-213, 2012	88	2012
Switching banks: Old bank gone but not forgotten G Lees, R Garland, M Wright Journal of Financial Services Marketing 12, 146-156, 2007	88	2007
A quantitative evaluation of the public response to climate engineering MJ Wright, DAH Teagle, PM Feetham Nature Climate Change 4 (2), 106-110, 2014	82	2014
Environmental attitude-behaviour correlations in 21 countries M Wright, B Klÿn Journal of Empirical Generalisations in Marketing Science 3, 42-60, 1998	81	1998
Progress in marketing knowledge M Wright, Z Kearns Journal of Empirical Generalisations in Marketing Science 3, 1-21, 1998	79	1998
Predicting elections from politicians’ faces JS Armstrong, KC Green, RJ Jones Jr, MJ Wright International Journal of Public Opinion Research 22 (4), 511-522, 2010	77	2010
The dubious assumptions of segmentation and targeting M Wright Management Decision 34 (1), 18-24, 1996	76	1996

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