Billy Sung
Cited by
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Connecting the person with dementia and family: a feasibility study of a telepresence robot
W Moyle, C Jones, M Cooke, S O’Dwyer, B Sung, S Drummond
BMC geriatrics 14 (1), 1, 2014
An Investigation of Positive and Negative Contact As Predictors of Intergroup Attitudes in the United States, Hong Kong, and Thailand
P Techakesari, FK Barlow, MJ Hornsey, B Sung, M Thai, JLY Chak
Journal of Cross-Cultural Psychology 46 (3), 454-468, 2015
Does interest broaden or narrow attentional scope?
B Sung, J Yih
Cognition and Emotion 30 (8), 1485-1494, 2016
Assessing Engagement in People With Dementia: A New Approach to Assessment Using Video Analysis
C Jones, B Sung, W Moyle
Archives of psychiatric nursing 29 (6), 377-382, 2015
What Effect Does an Animal Robot Called CuDDler Have on the Engagement and Emotional Response of Older People with Dementia? A Pilot Feasibility Study
W Moyle, C Jones, B Sung, M Bramble, S O’Dwyer, M Blumenstein, ...
International Journal of Social Robotics 8 (1), 145-156, 2016
I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang
B Pereira, B Sung, S Lee
Australasian marketing journal 27 (2), 78-90, 2019
The impact of COVID‐19 on consumer evaluation of authentic advertising messages
J Park, J Kim, DC Lee, SS Kim, BG Voyer, C Kim, B Sung, ...
Psychology & Marketing 39 (1), 76-89, 2022
What can neuroscience offer marketing research?
B Sung, NJ Wilson, JH Yun, EJ Lee
Asia Pacific Journal of Marketing and Logistics 32 (5), 1089-1111, 2020
How can the word “NEW” evoke consumers' experiences of novelty and interest?
B Sung, N Hartley, E Vanman, I Phau
Journal of Retailing and Consumer Services 31, 166-173, 2016
Proud volunteers: the role of self-and vicarious-pride in promoting volunteering
F Septianto, B Sung, Y Seo, N Tugiman
Marketing Letters 29, 501-519, 2018
Communicating authenticity in packaging of Korean cosmetics
S Lee, B Sung, I Phau, A Lim
Journal of Retailing and Consumer Services 48, 202-214, 2019
Foot massage and physiological stress in people with dementia: a randomized controlled trial
W Moyle, ML Cooke, E Beattie, DHK Shum, ST O'Dwyer, S Barrett, B Sung
The Journal of Alternative and Complementary Medicine 20 (4), 305-311, 2014
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
F Septianto, Y Seo, B Sung, F Zhao
European Journal of Marketing 54 (6), 1305-1323, 2020
Using telepresence for social connection: views of older people with dementia, families, and health professionals from a mixed methods pilot study
W Moyle, C Jones, T Dwan, T Ownsworth, B Sung
Aging & mental health 23 (12), 1643-1650, 2019
Social robots helping people with dementia: Assessing efficacy of social robots in the nursing home environment
W Moyle, C Jones, M Cooke, S O'Dwyer, B Sung, S Drummond
2013 6th International Conference on Human System Interactions (HSI), 608-613, 2013
Is the coast clear? Trust, risk-reducing behaviours and anxiety toward cruise travel in the wake of COVID-19
V Quintal, B Sung, S Lee
Current Issues in Tourism 25 (2), 206-218, 2022
When pride meets envy: Is social superiority portrayal in luxury advertising perceived as prestige or arrogance?
B Sung, I Phau
Psychology & Marketing, 2018
Skin-transmitted pathogens and the heebie jeebies: evidence for a subclass of disgust stimuli that evoke a qualitatively unique emotional response
KR Blake, J Yih, K Zhao, B Sung, C Harmon-Jones
Cognition and emotion 31 (6), 1153-1168, 2017
Fright, attention, and joy while killing zombies in Virtual Reality: A psychophysiological analysis of VR user experience
SM Bender, B Sung
Psychology & Marketing 38 (6), 937-947, 2021
Brand love: Corroborating evidence across four continents
L Sajtos, JT Cao, JA Espinosa, I Phau, P Rossi, B Sung, B Voyer
Journal of Business Research, 2020
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