Casey E. Newmeyer
Casey E. Newmeyer
Assistant Professor of Marketing, Weatherhead School of Management, Case Western Reserve University
Verified email at case.edu
Title
Cited by
Cited by
Year
Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines
CE Newmeyer, R Venkatesh, R Chatterjee
Journal of the Academy of Marketing Science 42 (2), 103-118, 2014
652014
When Products and Brands Trade Hands: A Framework for Acquisition Success
CE Newmeyer, V Swaminathan, J Hulland
The Journal of Marketing Theory and Practice 24 (2), 2016
122016
A Typology of Brand Alliances and Consumer Awareness of Brand Alliance Integration
C Newmeyer, R Venkatesh, R., Ruth, Julie, Chatterjee
Marketing Letters 29 (3), 275-289, 2018
52018
Conceptualizing the multiple dimensions of consumer financial vulnerability
GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ...
Journal of Business Research 100, 421-430, 2019
42019
Brand Partnerships and the Determinants for Success
CE Newmeyer
University of Pittsburgh, 2011
22011
Solicitations for Charity at Checkout and Consumer Responses: An Abstract
E Obeng, CE Newmeyer
Creating Marketing Magic and Innovative Future Marketing Trends, 11-12, 2017
12017
IN GOOD TIMES, IN BAD TIMES: HOW CONSUMERS ATTRIBUTE RESPONSIBILITY IN COBRAND-HARM CRISES
CE Newmeyer, JA Ruth
Advances in Consumer Research 41, 2013
1*2013
Good times and bad: responsibility in brand alliances
CE Newmeyer, JA Ruth
European Journal of Marketing 54 (2), 448-471, 2020
2020
Joining forces for doing good: getting the international cause-alliance right
CE Newmeyer, E Obeng, J Hulland
International Marketing Review, 2019
2019
Insights into Long-term Brand Success
R Gifford, C Newmeyer
Journal of Marketing Theory and Practice 27 (1), 1-18, 2019
2019
Perceived Creepiness in On-line Communications
C Newmeyer, A Stevens
Contemporary Issues in Social Media Marketing, 2018
2018
Creepy and intrusive: A consumer’s perspective of online personalized communications
A Stevens, C Newmeyer
Contemporary Issues in Social Media Marketing, 172-183, 2017
2017
Brand Leadership: Behaviors that Drive Brand and Consumer Engagement—An Abstract
R Gifford, CE Newmeyer
Creating Marketing Magic and Innovative Future Marketing Trends, 627-628, 2017
2017
Rivals or Peers: How Interbrand Relationships Impact Brand Attitude after a Product-Harm Crisis
SL Dommer, CE Newmeyer
AMA Winter Educator's Conference, 2016
2016
CHARITY AT CHECK-OUT: THE IMPLICATIONS FOR RETAILERS
E Obeng, CE Newmeyer
American Marketing Association Winter Educator's Conference, 2015
2015
RETAIL CO-BRANDS AND CONSUMERS’ ATTRIBUTIONS OF RESPONSIBILITY
CE Newmeyer, J Ruth
American Marketing Association Winter Educator's Conference, 2013
2013
Rivals or Peers: How Interbrand Relationships Impact Brand Attitude after a Product-Harm Crisis
CE Newmeyer, S Dommer
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