Russell S. Winer
Russell S. Winer
Professor of Marketing, New York University
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A framework for customer relationship management
RS Winer
California management review 43 (4), 89-105, 2001
A reference price model of brand choice for frequently purchased products
RS Winer
Journal of consumer research 13 (2), 250-256, 1986
Empirical generalizations from reference price research
G Kalyanaram, RS Winer
Marketing science 14 (3_supplement), G161-G169, 1995
The impact of new product introductions on the market value of firms
PK Chaney, TM Devinney, RS Winer
Journal of business, 573-610, 1991
Dynamic customer relationship management: Incorporating future considerations into the service retention decision
KN Lemon, TB White, RS Winer
Journal of marketing 66 (1), 1-14, 2002
An empirical analysis of internal and external reference prices using scanner data
GE Mayhew, RS Winer
Journal of consumer research 19 (1), 62-70, 1992
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
JJ Inman, RS Winer, R Ferraro
Journal of marketing 73 (5), 19-29, 2009
Endogeneity in brand choice models
JM Villas-Boas, RS Winer
Management science 45 (10), 1324-1338, 1999
New communications approaches in marketing: Issues and research directions
RS Winer
Journal of interactive marketing 23 (2), 108-117, 2009
Experimentation in the 21st century: The importance of external validity
RS Winer
Journal of the Academy of marketing Science 27 (3), 349-358, 1999
Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling
V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ...
Journal of Marketing Research 52 (4), 436-452, 2015
An empirical analysis of price endings with scanner data
M Stiving, RS Winer
Journal of Consumer Research 24 (1), 57-67, 1997
A framework for the formation and structure of consumer expectations: Review and propositions
RL Oliver, RS Winer
Journal of economic psychology 8 (4), 469-499, 1987
The influence of purchase quantity and display format on consumer preference for variety
I Simonson, RS Winer
Journal of Consumer Research 19 (1), 133-138, 1992
Analysis for marketing planning
RS Winer
Tata McGraw-Hill Education, 2008
Planning marketing-mix strategies in the presence of interaction effects
PA Naik, K Raman, RS Winer
Marketing Science 24 (1), 25-34, 2005
Behavioral perspective on pricing: Buyers' subjective perceptions of price revisited
RS Winer
Issues in pricing: Theory and research, 1988
Choosing the right metrics to maximize profitability and shareholder value
JA Petersen, L McAlister, DJ Reibstein, RS Winer, V Kumar, G Atkinson
Journal of retailing 85 (1), 95-111, 2009
The role of the beneficiary in willingness to pay for socially responsible products: a meta-analysis
SM Tully, RS Winer
Journal of Retailing 90 (2), 255-274, 2014
Generating website traffic
JS Ilfeld, RS Winer
Journal of Advertising Research 42 (5), 49-61, 2002
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