| Spillover of negative information on brand alliances NL Votola, HR Unnava Journal of Consumer Psychology 16 (2), 196-202, 2006 | 293 | 2006 |
| The effect of brand commitment on the evaluation of nonpreferred brands: A disconfirmation process S Raju, HR Unnava, NV Montgomery Journal of Consumer Research 35 (5), 851-863, 2009 | 132 | 2009 |
| I imagine, I experience, I like: The false experience effect P Rajagopal, NV Montgomery Journal of Consumer Research 38 (3), 578-594, 2011 | 131 | 2011 |
| The moderating effect of brand commitment on the evaluation of competitive brands S Raju, HR Unnava, NV Montgomery Journal of advertising 38 (2), 21-36, 2009 | 101 | 2009 |
| The social context of temporal sequences: Why first impressions shape shared experiences R Bhargave, NV Montgomery Journal of Consumer Research 40 (3), 501-517, 2013 | 88 | 2013 |
| Temporal sequence effects: A memory framework NV Montgomery, HR Unnava Journal of Consumer Research 36 (1), 83-92, 2009 | 88 | 2009 |
| When good consumers turn bad: Psychological contract breach in committed brand relationships NV Montgomery, S Raju, KK Desai, HR Unnava Journal of Consumer Psychology 28 (3), 437-449, 2018 | 82 | 2018 |
| To be or not to be sorry? How CEO gender impacts the effectiveness of organizational apologies. AP Cowen, NV Montgomery Journal of Applied Psychology 105 (2), 196, 2020 | 59 | 2020 |
| How leader gender influences external audience response to organizational failures. NV Montgomery, AP Cowen Journal of personality and social psychology 118 (4), 639, 2020 | 45 | 2020 |
| Collective satiation: How coexperience accelerates a decline in hedonic judgments. RP Bhargave, NV Montgomery, JP Redden Journal of Personality and Social Psychology 114 (4), 529, 2018 | 22 | 2018 |
| Choosing sides: CEO gender and investor support for activist campaigns. AP Cowen, NV Montgomery, C Shropshire Journal of Applied Psychology 107 (10), 1743, 2022 | 11 | 2022 |
| The role of consumer memory in advertising NV Montgomery, HR Unnava The SAGE handbook of advertising. Sage Publication, Thousand Oaks, 105-119, 2007 | 10 | 2007 |
| Motivated reconstruction: The effect of brand commitment on false memories. NV Montgomery, P Rajagopal Journal of Experimental Psychology: Applied 24 (2), 159, 2018 | 9 | 2018 |
| My recency, our primacy: How social connection influences evaluations of sequences RP Bhargave, NV Montgomery Journal of Behavioral Decision Making 28 (4), 382-394, 2015 | 9 | 2015 |
| I imagine, I experience P Rajagopal, NV Montgomery I like: the false experience, 2011 | 9 | 2011 |
| Temporal distance to retirement and communication framing: Enhancing retirement financial decision making NV Montgomery, LR Szykman, JR Agnew SSRN, 2013 | 8 | 2013 |
| How can employers encourage young workers to save for retirement? NV Montgomery, LR Szykman, JR Agnew Center for Retirement Research at Boston College, March, 2012 | 6 | 2012 |
| White-labels, brands, and trust: how mutual fund labels affect retirement portfolios J Agnew, A Hung, NV Montgomery, S Thorp TIAA Research Dialogue TIAA Institute 155, 2019 | 4 | 2019 |
| Remembering Better or Remembering Worse: Age Effects on False Memory P Rajagopal, N Montgomery ACR North American Advances, 2012 | 2 | 2012 |
| Saving for tomorrow today: How message framing can improve retirement saving rates for younger workers N Montgomery, L Szykman, J Agnew Italy: CONSOB, 2017 | 1 | 2017 |
