| The faces of success: Beauty and ugliness premiums in e-commerce platforms L Peng, G Cui, Y Chung, W Zheng Journal of Marketing 84 (4), 67-85, 2020 | 108 | 2020 |
| A multi-facet item response theory approach to improve customer satisfaction using online product ratings L Peng, G Cui, Y Chung, C Li Journal of the Academy of Marketing Science 47, 960-976, 2019 | 35 | 2019 |
| Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding Y Chung, Y Li, J Jia Journal of the Academy of Marketing Science 49, 925-946, 2021 | 32 | 2021 |
| Unfolding large-scale marketing data Y Ho, Y Chung, K Lau International Journal of Research in Marketing 27 (2), 119-132, 2010 | 17 | 2010 |
| The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews G Cui, Y Chung, L Peng, W Zheng Journal of Business Research 141, 633-645, 2022 | 7 | 2022 |
| Do the pieces fit? Assessing the configuration effects of promotion attributes L Peng, G Cui, Y Chung Journal of Business Research 109, 337-349, 2020 | 7 | 2020 |
| Double Mover–Stayer model on customer switching in telecommunications industry MK Ng, Y Chung Naval Research Logistics (NRL) 59 (8), 663-674, 2012 | 4 | 2012 |
| Hong Kong's economic integration with Chinese mainland: an index and cointegration analysis of socio-economic indicators G Cui, Y Chung Hong Kong as a Global Business and Financial Hub, 112-136, 2023 | 1 | 2023 |
| No worries, eBay: displaying sales level information does not increase consumer price sensitivity Y He, H Oppewal, Y Chung, L Peng European Journal of Marketing 57 (12), 3099-3124, 2023 | | 2023 |
| Impact of Reducing Data Plan Costs on the Digital Divide in China: A Digital Lifestyles Perspective B Hua, Y Yuan, Y Chung, J Jia International Journal of Information Technology & Decision Making 22 (03 …, 2023 | | 2023 |
| That Smiling Face Might Jeopardize Your Sales: The Effect of Smiles on Consumer Perceptions and Actions L PENG, YH CHUNG, G CUI 2019 AIB Southeast Asia Regional Conference, 2019 | | 2019 |
| Economic Integration with Mainland China and Socio-economic Development in Hong Kong G CUI, YH CHUNG 2018 AIB Southeast Asia Regional Conference: Entrepreneurship and Innovation …, 2018 | | 2018 |
| The Faces of Success: Beauty and Ugliness Premiums in Online Platforms L PENG, YH CHUNG, G CUI, W ZHENG 第十五届中国营销科学学术年会暨博士生论坛: 15th Annual Conference of JMS …, 2018 | | 2018 |
| Seeing is Believing: The Effects of Profile Pictures in Online Platforms Y CHUNG, G CUI, L PENG 2017JMS 中国营销科学学术年会暨博士生论坛: Annual Conference of China …, 2017 | | 2017 |
| An Empirical Examination of the Peer Influence on Crowdfunding Markets Y Chung, Y Li, J Jia Global Marketing Conference, 1567-1569, 2016 | | 2016 |
| Hong Kong–Chinese Mainland Economic Integration Index (1990-2019) and Cointegration Analyses of Socio-economic Indicators 香港與中國內地經濟融合指數 (1990-2019) 及社會經濟指標 … G Cui, Y Chung | | |
