‪Wooyong Jo‬ - ‪Google Scholar‬

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Citations	72	72
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Wooyong Jo

Wooyong Jo

Mitchell E. Daniels, Jr. School of Business, Purdue University

Verified email at purdue.edu - Homepage

Quantitative Marketing Influencer Marketing Healthcare Marketing Video Game Industry Public Policy and Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry W Jo, JJ Kim, J Choi Asia Pacific Journal of Marketing and Logistics, 2021	45	2021
Protecting consumers from themselves: Assessing consequences of usage restriction laws on online game usage and spending W Jo, S Sunder, J Choi, M Trivedi Marketing Science 39 (1), 117-133, 2020	22	2020
Opening the OTC Drug Market: The Effect of Deregulation on Retail Pharmacy’s Performance W Jo, H Nam, J Choi International Journal of Research in Marketing, 2022	5	2022
Sponsored Product-based Competition and Customer Engagement: a Study of an Esports Competition in the Video Game Industry W Jo, M Lewis Production and Operations Management, Forthcoming, 2024		2024

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