Clifford Shultz
Clifford Shultz
Professor and Charles H. Kellstadt Chair of Marketing, Loyola University Chicago
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TitleCited byYear
Who are organic food consumers? A compilation and review of why people purchase organic food
RS Hughner, P McDonagh, A Prothero, CJ Shultz, J Stanton
Journal of Consumer Behaviour: An International Research Review 6 (2‐3), 94-110, 2007
From segmentation to fragmentation: markets and marketing strategy in the postmodern era
A Fuat Firat, CJ Shultz
European journal of marketing 31 (3/4), 183-207, 1997
The effects of counterfeiting on consumer search
JW Gentry, S Putrevu, CJ Shultz
Journal of Consumer Behaviour: An International Research Review 5 (3), 245-256, 2006
How now Ralph Lauren? The separation of brand and product in a counterfeit culture
JW Gentry, S Putrevu, CS II, S Commuri
ACR North American Advances, 2001
Marketing and the tragedy of the commons: A synthesis, commentary, and analysis for action
CJ Shultz, MB Holbrook
Journal of Public Policy & Marketing 18 (2), 218-229, 1999
Protecting intellectual property: strategies and recommendations to deter counterfeiting and brand piracy in global markets
CJ Shultz II, B Saporito
The Columbia Journal of World Business 31 (1), 18-28, 1996
The scourge of global counterfeiting
A Nill, CJ Shultz
Business Horizons 39 (6), 37-43, 1996
Program Involvement
N Tavassoli, CJ Shultz, GJ Fitzsimons
Journal of Advertising research, 61, 1995
Marketing as constructive engagement
CJ Shultz
Journal of Public Policy & Marketing 26 (2), 293-301, 2007
Sustainability as megatrend: Two schools of macromarketing thought
JD Mittelstaedt, CJ Shultz, WE Kilbourne, M Peterson
Journal of Macromarketing 34 (3), 253-264, 2014
The paradoxical relationships between marketing and vulnerability
CJ Shultz, MB Holbrook
Journal of Public Policy & Marketing 28 (1), 124-127, 2009
Titanic: Consuming the Myths and Meanings of an Ambiguous Brand
S Brown, P McDonagh, CJ Shultz
Journal of Consumer Research 40 (4), 595-614, 2013
Airbnb: Exciting innovation or passing fad?
A Varma, N Jukic, A Pestek, CJ Shultz, S Nestorov
Tourism Management Perspectives 20, 228-237, 2016
Brand name translation: language constraints, product attributes, and consumer perceptions in East and Southeast Asia
FC Hong, A Pecotich, CJ Shultz
Journal of International Marketing 10 (2), 29-45, 2002
Marketing and development in the transition economies of Southeast Asia: Policy explication, assessment, and implications
CJ Shultz, A Pecotich
Journal of Public Policy & Marketing 16 (1), 55-68, 1997
Situational and Dispositional Predictors of Performance: A Test of the Hypothesized Machiavellianism Structure Interaction Among Sales Persons1
CJ Shultz
Journal of Applied Social Psychology 23 (6), 478-498, 1993
When policies and marketing systems explode: An assessment of food marketing in the war-ravaged Balkans and implications for recovery, sustainable peace, and prosperity
CJ Shultz, TJ Burkink, B Grbac, N Renko
Journal of Public Policy & Marketing 24 (1), 24-37, 2005
Preliminary metric investigations into the nature of the “postmodern consumer”
AF Firat, CJ Shultz
Marketing Letters 12 (2), 189-203, 2001
Situational effects on brand preferences for image products
BH Schmitt, CJ Shultz
Psychology & Marketing 12 (5), 433-446, 1995
Reframing agribusiness: moving from farm to market centric
MR Edwards, CJ Shultz
Journal of Agribusiness 23 (345-2016-15095), 57-73, 2005
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