Rebekah Russell-Bennett
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Consumer behaviour: Pearson Higher Education 3rd ed AU
M Solomon, R Russell-Bennett, J Previte
Involvement, satisfaction, and brand loyalty in a small business services setting
R Russell-Bennett, JR McColl-Kennedy, LV Coote
Journal of business research 60 (12), 1253-1260, 2007
Customer satisfaction should not be the only goal
R Bennett, S Rundle‐Thiele
Journal of services marketing 18 (7), 514-523, 2004
Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R
R Bennett, CEJ Härtel, JR McColl-Kennedy
Industrial marketing management 34 (1), 97-107, 2005
A comparison of attitudinal loyalty measurement approaches
R Bennett, S Rundle-Thiele
Journal of brand management 9, 193-209, 2002
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
S Rundle‐Thiele, R Bennett
Journal of Product & Brand Management 10 (1), 25-37, 2001
Customers behaving badly: a state of the art review, research agenda and implications for practitioners
R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt, R Russell‐Bennett, ...
Journal of Services Marketing 24 (6), 417-429, 2010
Cross‐cultural differences in consumer decision‐making styles
C Leo, R Bennett, CEJ Härtel
Cross Cultural Management: An International Journal 12 (3), 32-62, 2005
The changing experience of Australian female entrepreneurs
R Bennett, S Dann
Gender, work & organization 7 (2), 75-83, 2000
The brand loyalty life cycle: Implications for marketers
R Bennett, S Rundel-Thiele
Journal of Brand Management 12, 250-263, 2005
A tri-dimensional approach for auditing brand loyalty
S Worthington, R Russell-Bennett, C Härtel
Journal of brand management 17, 243-253, 2010
The impact of service contact type and demographic characteristics on service quality perceptions
C Ganesan‐Lim, R Russell‐Bennett, T Dagger
Journal of services Marketing 22 (7), 550-561, 2008
The value of health and wellbeing: an empirical model of value creation in social marketing
N Zainuddin, R Russell-Bennett, J Previte
European Journal of Marketing, 2013
Fresh ideas: services thinking for social marketing
R Russell-Bennett, M Wood, J Previte
Journal of Social Marketing, 2013
A hierarchical model of social marketing
J French, R Russell-Bennett
Journal of Social Marketing 5 (2), 139-159, 2015
A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences
S Ng, R Russell‐Bennett, T Dagger
Journal of Services Marketing 21 (7), 471-480, 2007
Identifying the key issues measuring loyalty
R Bennett, L Bove
Australasian journal of market and social research 9 (2), 27-44, 2001
Designing gamified apps for sustainable consumption: A field study
R Mulcahy, R Russell-Bennett, D Iacobucci
Journal of Business Research 106, 377-387, 2020
‘Go with the flow’for gamification and sustainability marketing
L Whittaker, R Mulcahy, R Russell-Bennett
International Journal of Information Management 61, 102305, 2021
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
L Andrews, J Drennan, R Russell‐Bennett
European Journal of Marketing 46 (3/4), 357-386, 2012
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