| Understanding the psychological process underlying customer satisfaction and retention in a relational service L Guo, JJ Xiao, C Tang Journal of Business Research 62 (11), 1152-1159, 2009 | 208 | 2009 |
| Socializing to co-produce: pathways to consumers’ financial well-being L Guo, EJ Arnould, TW Gruen, C Tang Journal of Service Research 16 (4), 549-563, 2013 | 193 | 2013 |
| The Role of Perceived Control in Customer Value Cocreation and Service Recovery Evaluation L Guo, SL Lotz, C Tang, TW Gruen Journal of Service Research 19 (1), 39-56, 2016 | 149 | 2016 |
| Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communication C Tang, L Guo Marketing Letters 26, 67-80, 2015 | 138 | 2015 |
| Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships L Guo, TW Gruen, C Tang Journal of the Academy of Marketing Science 45, 357-376, 2017 | 102 | 2017 |
| Continued usage intention of multifunctional friend networking services: A test of a dual-process model using Facebook KL Gwebu, J Wang, L Guo Decision Support Systems 67, 66-77, 2014 | 90 | 2014 |
| A social-cognitive model of consumer well-being: a longitudinal exploration of the role of the service organization C Tang, L Guo, M Gopinath Journal of Service Research 19 (3), 307-321, 2016 | 61 | 2016 |
| Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA‐UNH Doctoral Consortium L Bstieler, T Gruen, B Akdeniz, D Brick, S Du, L Guo, M Khanlari, ... Journal of Product Innovation Management 35 (3), 300-307, 2018 | 55 | 2018 |
| Social media-based forecasting: a case study of tweets and stock prices in the financial services industry W He, L Guo, J Shen, V Akula Journal of Organizational and End User Computing (JOEUC) 28 (2), 74-91, 2016 | 47 | 2016 |
| Heart, head, and hand: A tripartite conceptualization, operationalization, and examination of brand loyalty M Dapena-Baron, TW Gruen, L Guo Journal of Brand Management 27 (3), 355-375, 2020 | 37 | 2020 |
| Forging relationships to coproduce: A Consumer Commitment Model in an extended service encounter L Guo, C Chen, H Xu Journal of Retailing and Consumer Services 31, 380-388, 2016 | 14 | 2016 |
| A longitudinal investigation of customer cooperation in services: The role of appraisal of cooperation behaviors J Zhang, C Tang, L Guo, H Xu Psychology & Marketing 35 (12), 957-967, 2018 | 8 | 2018 |
| Creative consumption after mortality salience: compared to what, for whom, what tasks? And a time horizon issue. H Xu, ML Brucks, L Guo Journal of Research for Consumers, 2014 | 5 | 2014 |
| Consumer trust and loyalty in e-Tail C Chen, M O’Brien, L Guo Online consumer behavior: Theory and research in social media, advertising …, 2012 | 3 | 2012 |
| Exploring service employees’ involvement in value co-creation: dimensions, antecedents and consequences H Xu, C Tang, L Guo Journal of Services Marketing 37 (5), 650-670, 2023 | 2 | 2023 |
| A goal-driven framework for compliance-dependent services: Pathways to customer satisfaction and well-being C Tang, L Guo, T Gruen Journal of Business Research 177, 114647, 2024 | 1 | 2024 |
| CSR Communication Strategy: Avoiding Consumer Skepticism Considering Product Type and Firm Size M Dauphinais, S Mohammadi, L Guo | | 2023 |
| Social Tie Distance’s Effect on Regulatory Focus When Buying for Others H Xu, L Guo Volume XLII 42, 751, 2014 | | 2014 |
| How giving the client a sense of control can shape clients’ satisfaction and retention L Guo, JJ Xiao, C Tang Keller Center Research Report, Baylor University, 2009 | | 2009 |
Thomas GruenProfessor of Marketing, University of New HampshireVerified email at unh.edu
