| Brand image evaluations: The interactive roles of country of manufacture, brand concept, and vertical line extension type HF Allman, AP Fenik, K Hewett, FN Morgan Journal of International Marketing 24 (2), 40-61, 2016 | 71 | 2016 |
| Understanding cultural differences in consumers’ reactions to foreign-market brand extensions: The role of thinking styles HF Allman, K Hewett, M Kaur Journal of International Marketing 27 (2), 1-21, 2019 | 30 | 2019 |
| Vertical Versus Horizontal Line Extension Strategies: When Do Brands Prosper? HF Allman University of South Carolina, 2013 | 8 | 2013 |
| The U choose awards: A marketing research, branding, and community engagement project JA Mead, SA LeMay, RR Hawkins, FN Morgan, HF Allman Marketing education review 31 (2), 190-195, 2021 | 2 | 2021 |
| No More Missing Inventory: Blockchain and RFID Technology Applications within the Retail Inventory Management System AP Fenik, MM Mackie, HF Allman, S Keller Journal of Transportation Management 30 (2), 4, 2020 | 1 | 2020 |
| Effectiveness of the# EventCanvas Methodology in Online Education HA Atadil, P Spaniola, HF Allman, S Atabas | | 2024 |
| Medical Tourism in the Post-Covid Era: Cultural Differences in Attitude Formation HF Allman, AP Fenik, HA Atadil | | 2024 |
| Do you Dare to Study Abroad? Examining Cross-Cultural Differences in the Role of Covid-19 Post-Pandemic Stress on Study Abroad Intentions and Country Image Formation H Allman, HA Atadil, H Bettis-Outland | | 2023 |
| Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions K Hewett, HF Allman Handbook on Cross-Cultural Marketing, 115-132, 2020 | | 2020 |
