Jasmina Ilicic
Jasmina Ilicic
Associate Professor of Marketing, Monash University, Department of Marketing
Verified email at monash.edu
TitleCited byYear
Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention
J Ilicic, CM Webster
Australasian Marketing Journal (AMJ) 19 (4), 230-237, 2011
1002011
Celebrity co-branding partners as irrelevant brand information in advertisements
J Ilicic, CM Webster
Journal of Business Research 66 (7), 941-947, 2013
692013
Investigating consumer–brand relational authenticity
J Ilicic, CM Webster
Journal of Brand Management 21 (4), 342-363, 2014
452014
Eclipsing: When celebrities overshadow the brand
J Ilicic, CM Webster
Psychology & Marketing 31 (11), 1040-1050, 2014
222014
Fit in celebrity–charity alliances: when perceived celanthropy benefits nonprofit organisations
J Ilicic, S Baxter
International Journal of Nonprofit and Voluntary Sector Marketing 19 (3 …, 2014
222014
Consumer values of corporate and celebrity brand associations
J Ilicic, CM Webster
Qualitative Market Research: An International Journal 18 (2), 164-187, 2015
212015
Being true to oneself: Investigating celebrity brand authenticity
J Ilicic, CM Webster
Psychology & marketing 33 (6), 410-420, 2016
172016
What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
S Baxter, J Ilicic, A Kulczynski
Marketing Letters 26 (4), 525-534, 2015
172015
Revisiting the automaticity of phonetic symbolism effects
SM Baxter, A Kulczynski, J Ilicic
International Journal of Research in Marketing 31 (4), 448-451, 2014
172014
The impact of age on consumer attachment to celebrities and endorsed brand attachment
J Ilicic, SM Baxter, A Kulczynski
Journal of Brand Management 23 (3), 273-288, 2016
142016
When your source is smiling, consumers may automatically smile with you: Investigating the source expressive display hypothesis
A Kulczynski, J Ilicic, SM Baxter
Psychology & Marketing 33 (1), 5-19, 2016
132016
How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity Endorsers: Boosting Consumer Perceptions of Celebrity Genuineness Through the Use of a “Duchenne …
J Ilicic, A Kulczynski, SM Baxter
Journal of Advertising Research 58 (1), 51-64, 2018
112018
Names versus faces: examining spokesperson-based congruency effects in advertising
J Ilicic, SM Baxter, A Kulczynski
European Journal of Marketing 49 (1/2), 62-81, 2015
112015
Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies
SM Baxter, A Kulczynski, J Ilicic
International Journal of Advertising 35 (6), 970-982, 2016
102016
Communicating product size using sound and shape symbolism
SM Baxter, J Ilicic, A Kulczynski, T Lowrey
Journal of Product & Brand Management 24 (5), 472-480, 2015
102015
Three’s company: Investigating cognitive and sentiment unit imbalance in co-branding partnerships
SM Baxter, J Ilicic
Journal of Brand Management 22 (4), 281-298, 2015
92015
White eyes are the window to the pure soul: Metaphorical association and overgeneralization effects for spokespeople with limbal rings
J Ilicic, SM Baxter, A Kulczynski
International Journal of Research in Marketing 33 (4), 840-855, 2016
62016
May the force drag your dynamic logo: The brand work-energy effect
SM Baxter, J Ilicic
International Journal of Research in Marketing 35 (3), 509-523, 2018
52018
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
A Kulczynski, J Ilicic, SM Baxter
International Journal of Research in Marketing 34 (1), 286-301, 2017
52017
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments
SM Baxter, J Ilicic, A Kulczynski
Journal of Brand Management 25 (4), 384-394, 2018
42018
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