| Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention J Ilicic, CM Webster Australasian Marketing Journal 19 (4), 230-237, 2011 | 254 | 2011 |
| Being true to oneself: Investigating celebrity brand authenticity J Ilicic, CM Webster Psychology & marketing 33 (6), 410-420, 2016 | 165 | 2016 |
| Investigating consumer–brand relational authenticity J Ilicic, CM Webster Journal of Brand Management 21, 342-363, 2014 | 157 | 2014 |
| Celebrity co-branding partners as irrelevant brand information in advertisements J Ilicic, CM Webster Journal of Business Research 66 (7), 941-947, 2013 | 131 | 2013 |
| The celebrity capital life cycle: A framework for future research directions on celebrity endorsement FA Carrillat, J Ilicic Journal of Advertising 48 (1), 61-71, 2019 | 92 | 2019 |
| The impact of age on consumer attachment to celebrities and endorsed brand attachment J Ilicic, SM Baxter, A Kulczynski Journal of Brand Management 23, 273-288, 2016 | 87 | 2016 |
| Assessing the credibility and authenticity of social media content for applications in health communication: scoping review EL Jenkins, J Ilicic, AM Barklamb, TA McCaffrey Journal of medical Internet research 22 (7), e17296, 2020 | 78 | 2020 |
| Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies SM Baxter, A Kulczynski, J Ilicic International Journal of Advertising 35 (6), 970-982, 2016 | 76 | 2016 |
| Eclipsing: When celebrities overshadow the brand J Ilicic, CM Webster Psychology & Marketing 31 (11), 1040-1050, 2014 | 68 | 2014 |
| Political ideology and brand attachment EY Chan, J Ilicic International Journal of Research in Marketing 36 (4), 630-646, 2019 | 67 | 2019 |
| Consumer values of corporate and celebrity brand associations J Ilicic, CM Webster Qualitative Market Research: An International Journal 18 (2), 164-187, 2015 | 67 | 2015 |
| When your source is smiling, consumers may automatically smile with you: Investigating the source expressive display hypothesis A Kulczynski, J Ilicic, SM Baxter Psychology & Marketing 33 (1), 5-19, 2016 | 59 | 2016 |
| Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments SM Baxter, J Ilicic, A Kulczynski Journal of Brand Management 25, 384-394, 2018 | 53 | 2018 |
| How a smile can make a difference: Enhancing the persuasive appeal of celebrity endorsers: Boosting consumer perceptions of celebrity genuineness through the use of a “Duchenne … J Ilicic, A Kulczynski, SM Baxter Journal of Advertising Research 58 (1), 51-64, 2018 | 51 | 2018 |
| Fit in celebrity–charity alliances: when perceived celanthropy benefits nonprofit organisations J Ilicic, S Baxter International Journal of Nonprofit and Voluntary Sector Marketing 19 (3 …, 2014 | 51 | 2014 |
| What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility S Baxter, J Ilicic, A Kulczynski Marketing Letters 26, 525-534, 2015 | 35 | 2015 |
| May the force drag your dynamic logo: The brand work-energy effect SM Baxter, J Ilicic International Journal of Research in Marketing 35 (3), 509-523, 2018 | 30 | 2018 |
| Communicating product size using sound and shape symbolism SM Baxter, J Ilicic, A Kulczynski, T Lowrey Journal of Product & Brand Management 24 (5), 472-480, 2015 | 30 | 2015 |
| Names versus faces: examining spokesperson-based congruency effects in advertising J Ilicic, SM Baxter, A Kulczynski European Journal of Marketing 49 (1/2), 62-81, 2015 | 30 | 2015 |
| Strategies to improve health communication: Can health professionals be heroes? EL Jenkins, J Ilicic, A Molenaar, S Chin, TA McCaffrey Nutrients 12 (6), 1861, 2020 | 29 | 2020 |
Alicia KulczynskiAssociate Professor of Marketing, University of NewcastleVerified email at newcastle.edu.au
