Jasmina Ilicic
Jasmina Ilicic
Associate Professor of Marketing, Monash University, Department of Marketing
Verified email at monash.edu
Title
Cited by
Cited by
Year
Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention
J Ilicic, CM Webster
Australasian Marketing Journal (AMJ) 19 (4), 230-237, 2011
1362011
Celebrity co-branding partners as irrelevant brand information in advertisements
J Ilicic, CM Webster
Journal of Business Research 66 (7), 941-947, 2013
802013
Investigating consumer–brand relational authenticity
J Ilicic, CM Webster
Journal of Brand Management 21 (4), 342-363, 2014
662014
Being true to oneself: Investigating celebrity brand authenticity
J Ilicic, CM Webster
Psychology & Marketing 33 (6), 410-420, 2016
432016
Consumer values of corporate and celebrity brand associations
J Ilicic, CM Webster
Qualitative Market Research: An International Journal, 2015
332015
Eclipsing: When celebrities overshadow the brand
J Ilicic, CM Webster
Psychology & Marketing 31 (11), 1040-1050, 2014
302014
The impact of age on consumer attachment to celebrities and endorsed brand attachment
J Ilicic, SM Baxter, A Kulczynski
Journal of brand management 23 (3), 273-288, 2016
252016
Fit in celebrity–charity alliances: when perceived celanthropy benefits nonprofit organisations
J Ilicic, S Baxter
International Journal of Nonprofit and Voluntary Sector Marketing 19 (3 …, 2014
252014
What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
S Baxter, J Ilicic, A Kulczynski
Marketing Letters 26 (4), 525-534, 2015
242015
How a smile can make a difference: Enhancing the persuasive appeal of celebrity endorsers: Boosting consumer perceptions of celebrity genuineness through the use of a “Duchenne …
J Ilicic, A Kulczynski, SM Baxter
Journal of Advertising Research 58 (1), 51-64, 2018
232018
Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies
SM Baxter, A Kulczynski, J Ilicic
International Journal of Advertising 35 (6), 970-982, 2016
222016
When your source is smiling, consumers may automatically smile with you: Investigating the source expressive display hypothesis
A Kulczynski, J Ilicic, SM Baxter
Psychology & Marketing 33 (1), 5-19, 2016
202016
Revisiting the automaticity of phonetic symbolism effects
SM Baxter, A Kulczynski, J Ilicic
International Journal of Research in Marketing 31 (4), 448-451, 2014
192014
Names versus faces: examining spokesperson-based congruency effects in advertising
J Ilicic, SM Baxter, A Kulczynski
European Journal of Marketing, 2015
182015
Communicating product size using sound and shape symbolism
SM Baxter, J Ilicic, A Kulczynski, T Lowrey
Journal of Product & Brand Management, 2015
132015
Three’s company: Investigating cognitive and sentiment unit imbalance in co-branding partnerships
SM Baxter, J Ilicic
Journal of Brand Management 22 (4), 281-298, 2015
102015
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments
SM Baxter, J Ilicic, A Kulczynski
Journal of Brand Management 25 (4), 384-394, 2018
92018
May the force drag your dynamic logo: The brand work-energy effect
SM Baxter, J Ilicic
International Journal of Research in Marketing 35 (3), 509-523, 2018
82018
Political ideology and brand attachment
EY Chan, J Ilicic
International Journal of Research in Marketing 36 (4), 630-646, 2019
62019
White eyes are the window to the pure soul: Metaphorical association and overgeneralization effects for spokespeople with limbal rings
J Ilicic, SM Baxter, A Kulczynski
International Journal of Research in Marketing 33 (4), 840-855, 2016
62016
The system can't perform the operation now. Try again later.
Articles 1–20