| The influence of incidental affect on consumers’ food intake N Garg, B Wansink, JJ Inman Journal of Marketing 71 (1), 194-206, 2007 | 422 | 2007 |
| Incidental and task-related affect: A re-inquiry and extension of the influence of affect on choice N Garg, JJ Inman, V Mittal Journal of Consumer Research 32 (1), 154-159, 2005 | 160 | 2005 |
| Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder? M Kumar, N Garg Journal of Consumer Psychology 20 (4), 485-494, 2010 | 152 | 2010 |
| Sadness and consumption N Garg, JS Lerner Journal of Consumer Psychology 23 (1), 106-113, 2013 | 107 | 2013 |
| Embodiment in judgment and choice. M Reimann, W Feye, AJ Malter, JM Ackerman, R Castaņo, N Garg, ... Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012 | 65 | 2012 |
| Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption R Govind, JJ Singh, N Garg, S D’Silva Journal of Business Ethics 155 (4), 1195-1214, 2019 | 34 | 2019 |
| Anger strays, fear refrains: The differential effect of negative emotions on consumers’ ethical judgments JJ Singh, N Garg, R Govind, SJ Vitell Journal of Business Ethics 151 (1), 235-248, 2018 | 29 | 2018 |
| Emotion effects on choice deferral: The moderating role of outcome and process accountability N Garg, J Inman, V Mittal European Journal of Marketing 51 (9/10), 1631-1649, 2017 | 12 | 2017 |
| Pride of ownership: An identity-based model A Ahuvia, N Garg, R Batra, B McFerran, PB Lambert de Diesbach Journal of the Association for Consumer Research 3 (2), 216-228, 2018 | 10 | 2018 |
| Affect and its effects on compensatory consumption DL Pham ACR North American Advances, 2006 | 7* | 2006 |
| The effects of weather on negative Hedonic consumption: what the Weather tells The marketer W Sun, R Govind, N Garg Advances in Consumer Research 8, 47-49, 2009 | 6 | 2009 |
| Beyond valence: Negative affect and its effects on consumer decision making N Garg ADVANCES IN CONSUMER RESEARCH, VOL 30 30, 232-234, 2003 | 6* | 2003 |
| The misery-is-not-miserly effect revisited: Replication despite opportunities for compensatory consumption N Garg, LA Williams, JS Lerner PloS one 13 (6), e0199433, 2018 | 5 | 2018 |
| Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship N Garg Australian Journal of Management 44 (3), 407-424, 2019 | 3 | 2019 |
| Geographically varying effects of weather on tobacco consumption: Implications for health marketing initiatives R Govind, N Garg, W Sun Health marketing quarterly 31 (1), 46-64, 2014 | 3 | 2014 |
| The role of affect in judgment and decision making N Garg University of Pittsburgh, 2004 | 3 | 2004 |
| Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer! W Sun, R Govind, N Garg ACR North American Advances, 2009 | 2 | 2009 |
| Negative Affect and Choice: The Moderating Effect of Procedural and Outcome Accountability N Garg, V Mittal, JJ Inman ACR North American Advances, 2010 | 1 | 2010 |
| Negative affect and emotional trade-off difficulty: Their impact on consumer choice N Garg, JJ Inman, V Mittal ADVANCES IN CONSUMER RESEARCH, VOL 30 30, 234-235, 2003 | 1 | 2003 |
| Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender R Govind, N Garg, V Mittal Journal of Marketing Research, 0 | 1* | |
J Jeffrey InmanKatz Graduate School of Business - University of PittsburghVerified email at katz.pitt.edu
