Nitika Garg
Title
Cited by
Cited by
Year
The influence of incidental affect on consumers’ food intake
N Garg, B Wansink, JJ Inman
Journal of Marketing 71 (1), 194-206, 2007
4222007
Incidental and task-related affect: A re-inquiry and extension of the influence of affect on choice
N Garg, JJ Inman, V Mittal
Journal of Consumer Research 32 (1), 154-159, 2005
1602005
Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?
M Kumar, N Garg
Journal of Consumer Psychology 20 (4), 485-494, 2010
1522010
Sadness and consumption
N Garg, JS Lerner
Journal of Consumer Psychology 23 (1), 106-113, 2013
1072013
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castaņo, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
652012
Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption
R Govind, JJ Singh, N Garg, S D’Silva
Journal of Business Ethics 155 (4), 1195-1214, 2019
342019
Anger strays, fear refrains: The differential effect of negative emotions on consumers’ ethical judgments
JJ Singh, N Garg, R Govind, SJ Vitell
Journal of Business Ethics 151 (1), 235-248, 2018
292018
Emotion effects on choice deferral: The moderating role of outcome and process accountability
N Garg, J Inman, V Mittal
European Journal of Marketing 51 (9/10), 1631-1649, 2017
122017
Pride of ownership: An identity-based model
A Ahuvia, N Garg, R Batra, B McFerran, PB Lambert de Diesbach
Journal of the Association for Consumer Research 3 (2), 216-228, 2018
102018
Affect and its effects on compensatory consumption
DL Pham
ACR North American Advances, 2006
7*2006
The effects of weather on negative Hedonic consumption: what the Weather tells The marketer
W Sun, R Govind, N Garg
Advances in Consumer Research 8, 47-49, 2009
62009
Beyond valence: Negative affect and its effects on consumer decision making
N Garg
ADVANCES IN CONSUMER RESEARCH, VOL 30 30, 232-234, 2003
6*2003
The misery-is-not-miserly effect revisited: Replication despite opportunities for compensatory consumption
N Garg, LA Williams, JS Lerner
PloS one 13 (6), e0199433, 2018
52018
Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship
N Garg
Australian Journal of Management 44 (3), 407-424, 2019
32019
Geographically varying effects of weather on tobacco consumption: Implications for health marketing initiatives
R Govind, N Garg, W Sun
Health marketing quarterly 31 (1), 46-64, 2014
32014
The role of affect in judgment and decision making
N Garg
University of Pittsburgh, 2004
32004
Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!
W Sun, R Govind, N Garg
ACR North American Advances, 2009
22009
Negative Affect and Choice: The Moderating Effect of Procedural and Outcome Accountability
N Garg, V Mittal, JJ Inman
ACR North American Advances, 2010
12010
Negative affect and emotional trade-off difficulty: Their impact on consumer choice
N Garg, JJ Inman, V Mittal
ADVANCES IN CONSUMER RESEARCH, VOL 30 30, 234-235, 2003
12003
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
R Govind, N Garg, V Mittal
Journal of Marketing Research, 0
1*
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Articles 1–20