| The influence of incidental affect on consumers’ food intake N Garg, B Wansink, JJ Inman Journal of Marketing 71 (1), 194-206, 2007 | 537 | 2007 |
| Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder? M Kumar, N Garg Journal of Consumer Psychology 20 (4), 485-494, 2010 | 237 | 2010 |
| Incidental and task-related affect: A re-inquiry and extension of the influence of affect on choice N Garg, JJ Inman, V Mittal Journal of Consumer Research 32 (1), 154-159, 2005 | 198 | 2005 |
| Sadness and consumption N Garg, JS Lerner Journal of Consumer Psychology 23 (1), 106-113, 2013 | 194 | 2013 |
| Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption R Govind, JJ Singh, N Garg, S D’Silva Journal of Business Ethics 155, 1195-1214, 2019 | 129 | 2019 |
| Embodiment in judgment and choice. M Reimann, W Feye, AJ Malter, JM Ackerman, R Castaņo, N Garg, ... Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012 | 75 | 2012 |
| Anger strays, fear refrains: The differential effect of negative emotions on consumers’ ethical judgments JJ Singh, N Garg, R Govind, SJ Vitell Journal of Business Ethics 151, 235-248, 2018 | 69 | 2018 |
| The curious case of threat-awe: A theoretical and empirical reconceptualization. SH Chaudhury, N Garg, Z Jiang Emotion 22 (7), 1653, 2022 | 42 | 2022 |
| Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender R Govind, N Garg, V Mittal Journal of Marketing Research, 0 | 42* | |
| Pride of ownership: an identity-based model A Ahuvia, N Garg, R Batra, B McFerran, PB Lambert de Diesbach Journal of the Association for Consumer Research 3 (2), 216-228, 2018 | 37 | 2018 |
| A tale of two “ideologies”: Differences in consumer response to brand activism N Garg, G Saluja Journal of the Association for Consumer Research 7 (3), 325-339, 2022 | 31 | 2022 |
| The impact of gratitude (vs pride) on the effectiveness of cause-related marketing F Septianto, N Garg European Journal of Marketing 55 (6), 1594-1623, 2021 | 31 | 2021 |
| Message framing effects on food consumption: A social marketing perspective N Garg, R Govind, A Nagpal Australian Journal of Management 46 (4), 690-716, 2021 | 21 | 2021 |
| Emotion effects on choice deferral: The moderating role of outcome and process accountability N Garg, J Inman, V Mittal European Journal of Marketing 51 (9/10), 1631-1649, 2017 | 21 | 2017 |
| Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship N Garg Australian Journal of Management 44 (3), 407-424, 2019 | 20 | 2019 |
| The misery-is-not-miserly effect revisited: Replication despite opportunities for compensatory consumption N Garg, LA Williams, JS Lerner PloS one 13 (6), e0199433, 2018 | 18 | 2018 |
| Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages F Septianto, N Garg Psychology & Marketing 38 (9), 1460-1474, 2021 | 13 | 2021 |
| Affect and Its Effects on Compensatory Consumption. N Garg Advances in consumer research 33 (1), 2006 | 12* | 2006 |
| The effects of weather on negative Hedonic consumption: What the weather tells the marketer W Sun, R Govind, N Garg Advances in Consumer Research 8, 47-49, 2009 | 10 | 2009 |
| Geographically varying effects of weather on tobacco consumption: Implications for health marketing initiatives R Govind, N Garg, W Sun Health Marketing Quarterly 31 (1), 46-64, 2014 | 8 | 2014 |
J Jeffrey InmanKatz Graduate School of Business - University of PittsburghVerified email at katz.pitt.edu
