| Conceptual framework—artificial intelligence and better entrepreneurial decision-making: the influence of customer preference, industry benchmark, and employee involvement in … G Amoako, P Omari, DK Kumi, GC Agbemabiase, G Asamoah Journal of Risk and Financial Management 14 (12), 604, 2021 | 19 | 2021 |
| Eco-market orientation in the logistics industry: a conveyor belt for achieving organizational outcomes via green logistics practices E Afum, Y Agyabeng-Mensah, C Baah, G Asamoah, LY Kusi The International Journal of Logistics Management 33 (2), 712-734, 2022 | 13 | 2022 |
| Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs: the role of lean management E Afum, Y Agyabeng-Mensah, C Baah, G Asamoah, L Yaw Kusi Journal of Business & Industrial Marketing 38 (10), 2151-2169, 2023 | 12 | 2023 |
| Exploring the indirect role of green business practices in transmitting eco-market orientation into positive organizational outcomes: an empirical study GK Asamoah, E Afum, LY Kusi, Y Agyabeng-Mensah, C Baah Management of Environmental Quality: An International Journal 33 (2), 202-221, 2022 | 10 | 2022 |
| Branding efforts and SME performance–An empirical investigation of variations across firm sizes and business sectors R Odoom, P Mensah, G Asamoah Journal of Research in Marketing and Entrepreneurship 19 (1), 59-76, 2017 | 9 | 2017 |
| Radio Advertising and Bank Customers’ Purchase Intention: Evidence from an Emerging Economy GK Asamoah, LY Kusi Marketing Communications in Emerging Economies, Volume I: Foundational and …, 2021 | 1 | 2021 |
| Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out G Asamoah, SK Seglah, IS Coffie, LY Kusi, E Afum, HK Bonsu-Owu International Journal of Electronic Marketing and Retailing 15 (1), 68-88, 2024 | | 2024 |
| Journal of Research in Marketing and Entrepreneurship R Odoom, P Mensah, G Asamoah | | |
Lawrence Yaw KusiDepartment of Marketing and Supply Chain Management-University of Cape CoastVerified email at ucc.edu.gh
