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Michael Adiwijaya
Michael Adiwijaya
Assistan Professor of Marketing, Petra Christian University
Verified email at petra.ac.id
Title
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Year
8 jurus jitu mengelola bisnis ritel ala Indonesia
M Adiwijaya
Elex Media Komputindo, 2010
862010
The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia
H Herjanto, M Adiwijaya, E Wijaya, H Semuel
Organizations and Markets in Emerging Economies 1 (1), 203-221, 2020
782020
The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in …
E Fernandes, H Semuel, M Adiwijaya
Petra International Journal of Business Studies 3 (1), 23-36, 2020
34*2020
The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling
E Setiadi, M Adiwijaya, H Subagio
Petra International Journal of Business Studies 1 (2), 70-79, 2018
272018
Pengaruh Perceived Risk terhadap Purchase Intention dengan Mediasi Perceived Value dan Customer Attitude pada Pelanggan Online Shopping melalui Media Sosial Facebook di Surabaya
K Henry, M Adiwijaya, H Subagio
Petra Business and Management Review 3 (2), 2017
262017
The effect of brand trilogy on cosmetic brand loyalty
JA Pribadi, M Adiwijaya, H Herjanto
International Journal of Business and Society 20 (2), 730-742, 2019
242019
Pengaruh Perceived Quality Terhadap Brand Loyalty Dengan Brand Image Dan Brand Trust Sebagai Variabel Intervening Pada Merek Laptop Buatan Indonesia
F Gunadi, M Adiwijaya, H Subagio
Petra Business and Management Review 3 (2), 2017
212017
The Influence of Perceived Security and Perceived Enjoyment on Intention To Use with Attitude Towards Use as Intervening Variable on Mobile Payment Customer in Surabaya
FS Sudono, M Adiwijaya, H Siagian
Petra International Journal of Business Studies 3 (1), 37-46, 2020
202020
Perceived supervisor support (PSS), affective commitment, and organizational citizenship behavior (OCB): study in Indonesian context
EW Kartika, TS Kaihatu, M Adiwijaya, A Nugroho
Perceived Supervisor Support (PSS), Affective Commitment, and Organizational …, 2017
182017
The Effect of Vendor Trustworthiness toward Online Purchase Intention through Costumer Trust
M Adiwijaya
International Research Journal of Business Studies 7 (3), 189-197, 2014
18*2014
Analisa Strategi Reposisi Merek Dalam Persaingan Pasar
M Adiwijaya
Jurnal Manajemen Pemasaran 2 (2), 2007
182007
The issues of risk, trust, and customer intention: a search for relationship
M Adiwijaya, TS Kaihatu, A :Nugroho, EW Kartika
Risk Governance & Control: Financial Market & Institutions 1 (7), 82-90, 2017
15*2017
The Influence of the morale and the commitment of administration staff towards the organizational citizenship behavior and its impact towards service quality performance at …
SP Djati, M Adiwijaya
Jurnal Manajemen dan Kewirausahaan (Journal of Management and …, 2009
142009
Peran pemerintah, industri ritel, dan masyarakat dalam membatasi penggunaan kantong plastik sebagai salah satu upaya pelestarian lingkungan
M Adiwijaya
Peran pemerintah, industri ritel, dan masyarakat dalam membatasi penggunaan …, 2011
122011
The descriptive analysis of aesthetic appeal, layout and functionality, and financial security: case study for the Indonesia e-commerce
M Adiwijaya, TS Kaihatu, A Nugroho, EW Kartika
The descriptive analysis of aesthetic appeal, layout and functionality, and …, 2016
102016
Perluasan Merek:” Strategi Jitu Peluncuran Produk Baru”
M Adiwijaya
Jurnal Ekonomi Modernisasi 1 (2), 105-111, 2005
102005
The Centrality of Brand Awareness
M Adiwijaya, E McGuinness, JC Cary, H Herjanto
Petra International Journal of Business Studies 4 (2), 109-121, 2021
92021
The Analysis of Online Brand Community, Online Perceived Brand Reputation, Brand Trust, Brand Loyalty at Cafe Businesses Based in Surabaya
FA Kurniawan, M Adiwijaya
Petra International Journal of Business Studies 1 (1), 11-22, 2018
92018
The relationship between self-congruity, brand relationship quality, and brand loyalty
L Hapsari, M Adiwijaya
Asian Journal of Business Research 1 (1), 2014
92014
Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale
J Limanto, H Semuel, M Adiwijaya
Petra International Journal of Business Studies 1 (1), 45-56, 2018
82018
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