Professor Debra Grace
Cited by
Cited by
Examining service experiences and post‐consumption evaluations
D Grace, A O'Cass
Journal of Services Marketing, 2004
Internal branding: Exploring the employee's perspective
C King, D Grace
Journal of brand management 15 (5), 358-372, 2008
Building and measuring employee‐based brand equity
C King, D Grace
European Journal of marketing, 2010
Exploring consumer experiences with a service brand
A O'Cass, D Grace
Journal of Product & Brand Management, 2004
Service branding: consumer verdicts on service brands
D Grace, A O’Cass
Journal of Retailing and Consumer Services 12 (2), 125-139, 2005
Examining the effects of service brand communications on brand evaluation
D Grace, A O'cass
Journal of Product & Brand Management, 2005
An examination of the antecedents of repatronage intentions across different retail store formats
D Grace, A O’Cass
Journal of retailing and Consumer Services 12 (4), 227-243, 2005
Brand associations: looking through the eye of the beholder
D Grace, A O’Cass
Qualitative Market Research: An International Journal, 2002
An exploratory perspective of service brand associations
A O’Cass, D Grace
Journal of Services Marketing, 2003
Employee based brand equity: A third perspective
C King, D Grace
Services Marketing Quarterly 30 (2), 122-147, 2009
Segmenting service “complainers” and “non‐complainers” on the basis of consumer characteristics
K Bodey, D Grace
Journal of services marketing, 2006
Examining the antecedents of positive employee brand‐related attitudes and behaviours
C King, D Grace
European Journal of Marketing, 2012
An empirical analysis of franchisee value-in-use, investment risk and relational satisfaction
D Grace, S Weaven
Journal of Retailing 87 (3), 366-380, 2011
Exploring the role of employees in the delivery of the brand: a case study approach
C King, D Grace
Qualitative Market Research: An International Journal, 2005
Understanding the role of retail store service in light of self‐image–store image congruence
A O'Cass, D Grace
Psychology & Marketing 25 (6), 521-537, 2008
Travel decision making: An empirical examination of generational values, attitudes, and intentions
S Gardiner, C King, D Grace
Journal of Travel Research 52 (3), 310-324, 2013
Employee brand equity: Scale development and validation
C King, D Grace, DC Funk
Journal of brand management 19 (4), 268-288, 2012
How embarrassing! An exploratory study of critical incidents including affective reactions
D Grace
Journal of Service Research 9 (3), 271-284, 2007
Attributions of service switching: a study of consumers’ and providers’ perceptions of child‐care service delivery
D Grace, A O’Cass
Journal of services marketing, 2001
Exploring conspicuousness in the context of donation behaviour
D Grace, D Griffin
International Journal of Nonprofit and Voluntary Sector Marketing 11 (2 …, 2006
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