| Customer experience creation: Determinants, dynamics and management strategies PC Verhoef, KN Lemon, A Parasuraman, A Roggeveen, M Tsiros, ... Journal of retailing 85 (1), 31-41, 2009 | 3747 | 2009 |
| Store atmospherics: A multisensory perspective C Spence, NM Puccinelli, D Grewal, AL Roggeveen Psychology & Marketing 31 (7), 472-488, 2014 | 595 | 2014 |
| Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery? AL Roggeveen, M Tsiros, D Grewal Journal of the Academy of Marketing Science 40 (6), 771-790, 2012 | 330 | 2012 |
| The effect of compensation on repurchase intentions in service recovery D Grewal, AL Roggeveen, M Tsiros Journal of retailing 84 (4), 424-434, 2008 | 324 | 2008 |
| How the COVID-19 pandemic may change the world of retailing AL Roggeveen, R Sethuraman Journal of retailing 96 (2), 169, 2020 | 308 | 2020 |
| The future of in-store technology D Grewal, SM Noble, AL Roggeveen, J Nordfalt Journal of the Academy of Marketing Science 48 (1), 96-113, 2020 | 219 | 2020 |
| “Like it or not”: Consumer responses to word‐of‐mouth communication in on‐line social networks KS Coulter, A Roggeveen Management Research Review 35 (9), 878-899, 2012 | 209 | 2012 |
| The impact of dynamic presentation format on consumer preferences for hedonic products and services AL Roggeveen, D Grewal, C Townsend, R Krishnan Journal of Marketing 79 (6), 34-49, 2015 | 193 | 2015 |
| The personalization-privacy paradox: Implications for new media E Aguirre, AL Roggeveen, D Grewal, M Wetzels Journal of consumer marketing, 2016 | 168 | 2016 |
| Regulatory fit: A meta-analytic synthesis S Motyka, D Grewal, NM Puccinelli, AL Roggeveen, T Avnet, A Daryanto, ... Journal of Consumer Psychology 24 (3), 394-410, 2014 | 160 | 2014 |
| Enhancing customer engagement through consciousness D Grewal, AL Roggeveen, R Sisodia, J Nordfält Journal of Retailing 93 (1), 55-64, 2017 | 138 | 2017 |
| Understanding retail experiences and customer journey management D Grewal, AL Roggeveen Journal of Retailing 96 (1), 3-8, 2020 | 135 | 2020 |
| The DAST framework for retail atmospherics: The impact of in-and out-of-store retail journey touchpoints on the customer experience AL Roggeveen, D Grewal, EB Schweiger Journal of Retailing 96 (1), 128-137, 2020 | 130 | 2020 |
| Do digital displays enhance sales? Role of retail format and message content AL Roggeveen, J Nordfält, D Grewal Journal of Retailing 92 (1), 122-131, 2016 | 122 | 2016 |
| Customer experience creation: Determinants, dynamics and management strategies PC Verheof, KN Lemon, A Parasuraman, A Roggeveen, M Tsiros, ... Journal of retailing 85 (1), 31-41, 2009 | 112 | 2009 |
| How call center location impacts expectations of service from reputable versus lesser known firms AL Roggeveen, N Bharadwaj, WD Hoyer Journal of Retailing 83 (4), 403-410, 2007 | 100 | 2007 |
| Deal or no deal? How number of buyers, purchase limit, and time‐to‐expiration impact purchase decisions on group buying websites KS Coulter, A Roggeveen Journal of Research in Interactive Marketing, 2012 | 97 | 2012 |
| How the order of sampled experiential products affects choice D Biswas, D Grewal, A Roggeveen Journal of Marketing Research 47 (3), 508-519, 2010 | 94 | 2010 |
| Perceived source variability versus familiarity: Testing competing explanations for the truth effect AL Roggeveen, GV Johar Journal of Consumer Psychology 12 (2), 81-91, 2002 | 93 | 2002 |
| The impact of offshored and outsourced call service centers on customer appraisals N Bharadwaj, AL Roggeveen Marketing Letters 19 (1), 13-23, 2008 | 79 | 2008 |
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerified email at babson.edu
