| Use and impact of online travel reviews U Gretzel, KH Yoo Information and communication technologies in tourism 2008, 35-46, 2008 | 1396 | 2008 |
| Influence of personality on travel-related consumer-generated media creation KH Yoo, U Gretzel Computers in human behavior 27 (2), 609-621, 2011 | 464 | 2011 |
| What motivates consumers to write online travel reviews? KH Yoo, U Gretzel Information Technology & Tourism 10 (4), 283-295, 2008 | 438 | 2008 |
| Online travel review study: Role and impact of online travel reviews U Gretzel, KH Yoo, M Purifoy Texas A & M University. Department of Recreation, Park and Tourism Sciences …, 2007 | 401 | 2007 |
| Comparison of deceptive and truthful travel reviews KH Yoo, U Gretzel ENTER, 37-47, 2009 | 257 | 2009 |
| Trust in travel-related consumer generated media KH Yoo, Y Lee, U Gretzel, DR Fesenmaier Information and communication technologies in tourism 2009, 49-59, 2009 | 198 | 2009 |
| Use and Creation of Social Media by KH Yoo, U Gretzel Social media in travel, tourism and hospitality: Theory, practice and cases 189, 2016 | 107 | 2016 |
| Antecedents and impacts of trust in travel-related consumer-generated media KH Yoo, U Gretzel Information Technology & Tourism 12 (2), 139-152, 2010 | 91 | 2010 |
| The influence of perceived credibility on preferences for recommender systems as sources of advice K Hyan Yoo, U Gretzel Information Technology & Tourism 10 (2), 133-146, 2008 | 75 | 2008 |
| Premises and promises of social media marketing in tourism U Gretzel, KH Yoo The Routledge handbook of tourism marketing, 491-504, 2013 | 63 | 2013 |
| Persuasive recommender systems: conceptual background and implications KH Yoo, U Gretzel, M Zanker Springer Science & Business Media, 2012 | 59 | 2012 |
| Exploring TripAdvisor KH Yoo, M Sigala, U Gretzel Open tourism, 239-255, 2016 | 58 | 2016 |
| Travel opinion leaders and seekers KH Yoo, U Gretzel, F Zach ENTER, 525-535, 2011 | 55 | 2011 |
| The role of source characteristics in eWOM: What makes online travel reviewers credible and likeable KH Yoo, KS Lee, U Gretzel Proceedings of the 14th international ENTER conference in ljubljana …, 2007 | 55 | 2007 |
| Creating more credible and persuasive recommender systems: The influence of source characteristics on recommender system evaluations KH Yoo, U Gretzel Recommender systems handbook, 455-477, 2011 | 54 | 2011 |
| Online travel review study: Role and impact of online travel reviews: Laboratory for Intelligent Systems in Tourism, Texas A&M University U Gretzel, KH Yoo, M Purifoy LIST 2 (07), 01, 2007 | 50 | 2007 |
| Online travel review study U Gretzel, KH Yoo, M Purifoy Role & impact of online travel reviews, 2007 | 37 | 2007 |
| How US state tourism offices use online newsrooms and social media in media relations KH Yoo, JR Kim Public Relations Review 39 (5), 534-541, 2013 | 35 | 2013 |
| Web 2.0: ew Rules for Tourism Marketing KH Yoo, U Gretzel | 32 | 2016 |
| Special section on generative smart tourism systems and management: Man–machine interaction C Koo, KH Yoo, JN Lee, M Zanker Elsevier Ltd, 2016 | 28 | 2016 |
Ulrike GretzelSenior Fellow, University of Southern CaliforniaVerified email at usc.edu
