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Co-authors
- Thyra Uth ThomsenProfessor (MSO), Copenhagen Business SchoolVerified email at cbs.dk
- Hans Stubbe SolgaardProfessor Emeritus of Marketing, University of Southern DenmarkVerified email at sam.sdu.dk
- Mairead BradyTrinity Business School, Trinity College DublinVerified email at tcd.ie
- Kevin Lane KellerTuck School of Business at Dartmouth CollegeVerified email at dartmouth.edu
- Judith Lynne ZaichkowskySimon Fraser UniversityVerified email at sfu.ca
- Ashesh MukherjeeMcGill UniversityVerified email at mcgill.ca
- Alexander JosiassenProfessor, Copenhagen Business SchoolVerified email at cbs.dk
- Ad de jongProfessor of Marketing, Copenhagen Business SchoolVerified email at cbs.dk
- Stephan OlkResearch Fellow at University of FreiburgVerified email at vwl.uni-freiburg.de
- Jens GeersbroAssociate Professor, Copenhagen Business SchoolVerified email at cbs.dk
- Philip KotlerS.C. Johnson & Son Professor of International Marketing, Kellogg School of Management