Tulin Erdem
Tulin Erdem
Leonard N. Stern Professor of Business and Professor of Marketing, NYU-Stern
Verified email at stern.nyu.edu - Homepage
Title
Cited by
Cited by
Year
Brand equity as a signaling phenomenon
T Erdem, J Swait
Journal of consumer Psychology 7 (2), 131-157, 1998
24711998
Brand credibility, brand consideration, and choice
T Erdem, J Swait
Journal of consumer research 31 (1), 191-198, 2004
13872004
Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets
T Erdem, MP Keane
Marketing science 15 (1), 1-20, 1996
11441996
Brands as signals: A cross-country validation study
T Erdem, J Swait, A Valenzuela
Journal of marketing 70 (1), 34-49, 2006
10602006
An empirical analysis of umbrella branding
T Erdem
Journal of Marketing Research 35 (3), 339-351, 1998
7221998
The impact of brand credibility on consumer price sensitivity
T Erdem, J Swait, J Louviere
International journal of Research in Marketing 19 (1), 1-19, 2002
6862002
The impact of brand credibility on consumer price sensitivity
T Erdem, J Swait, J Louviere
International journal of Research in Marketing 19 (1), 1-19, 2002
6862002
The equalization price: A measure of consumer-perceived brand equity
J Swait, T Erdem, J Louviere, C Dubelaar
International Journal of Research in Marketing 10 (1), 23-45, 1993
4971993
Brand and quantity choice dynamics under price uncertainty
T Erdem, S Imai, MP Keane
Quantitative Marketing and economics 1 (1), 5-64, 2003
4632003
Performance of store brands: A cross-country analysis of consumer store-brand preferences, perceptions, and risk
T Erdem, Y Zhao, A Valenzuela
Journal of Marketing Research 41 (1), 86-100, 2004
4452004
A dynamic analysis of market structure based on panel data
T Erdem
Marketing science 15 (4), 359-378, 1996
3611996
A dynamic model of brand choice when price and advertising signal product quality
T Erdem, MP Keane, B Sun
Marketing Science 27 (6), 1111-1125, 2008
3302008
An empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding
T Erdem, B Sun
Journal of Marketing Research 39 (4), 408-420, 2002
2662002
Brand equity, consumer learning and choice
T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ...
Marketing letters 10 (3), 301-318, 1999
2281999
Brand equity, consumer learning and choice
T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ...
Marketing letters 10 (3), 301-318, 1999
2281999
Structural modeling in marketing: review and assessment
P Chintagunta, T Erdem, PE Rossi, M Wedel
Marketing Science 25 (6), 604-616, 2006
2172006
Brand effects on choice and choice set formation under uncertainty
J Swait, T Erdem
Marketing science 26 (5), 679-697, 2007
1732007
Understanding reference-price shoppers: a within-and cross-category analysis
T Erdem, G Mayhew, B Sun
Journal of Marketing Research 38 (4), 445-457, 2001
1642001
Invited Paper—Learning Models: An Assessment of Progress, Challenges, and New Developments
AT Ching, T Erdem, MP Keane
Marketing Science 32 (6), 913-938, 2013
1502013
Learning about computers: An analysis of information search and technology choice
T Erdem, MP Keane, TS Öncü, J Strebel
Quantitative Marketing and Economics 3 (3), 207-247, 2005
1462005
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