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Mark Glynn
Mark Glynn
Associate Professor, AUT University
Verified email at aut.ac.nz - Homepage
Title
Cited by
Cited by
Year
Consumer brand engagement in social media: Conceptualization, scale development and validation
LD Hollebeek, MS Glynn, RJ Brodie
Journal of interactive marketing 28 (2), 149-165, 2014
25482014
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
RJ Brodie, MS Glynn, V Little
Marketing theory 6 (3), 363-379, 2006
3862006
Consumer‐factors moderating private label brand success: further empirical results
MS Glynn, S Chen
International Journal of Retail & Distribution Management 37 (11), 896-914, 2009
1692009
Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking
RJ Brodie, MS Glynn, J Van Durme
Marketing Theory 2 (1), 5-28, 2002
1282002
Sources of brand benefits in manufacturer‐reseller B2B relationships
MS Glynn, J Motion, RJ Brodie
Journal of Business & Industrial Marketing, 2007
1242007
Primer in B2B brand-building strategies with a reader practicum
MS Glynn
Journal of Business Research 65 (5), 666-675, 2012
1232012
The importance of brand‐specific associations in brand extension: further empirical results
MS Glynn, RJ Brodie
Journal of Product & Brand Management, 1998
851998
Business-to-business brand management
MS Glynn, AG Woodside
Emerald group publishing, 2009
84*2009
The moderating effect of brand strength in manufacturer–reseller relationships
MS Glynn
Industrial Marketing Management 39 (8), 1226-1233, 2010
762010
The benefits of manufacturer brands to retailers
MS Glynn, RJ Brodie, J Motion
European Journal of Marketing, 2012
462012
Purchasing orientation
A Lindgreen, B Révész, M Glynn
Journal of Business & Industrial Marketing, 2009
312009
Private label personality: applying brand personality to private label brands
MS Glynn, T Widjaja
The International Review of Retail, Distribution and Consumer Research 25 (4 …, 2015
212015
How salespeople facilitate buyers' resource availability to enhance seller outcomes
AL Zhang, R Baxter, MS Glynn
Industrial Marketing Management 42 (7), 1121-1130, 2013
212013
How retail category differences moderate retailer perceptions of manufacturer brands
MS Glynn
Australasian Marketing Journal 15 (2), 55-67, 2007
182007
The role of brands in manufacturer-reseller relationships
MS Glynn
The University of Auckland (New Zealand), 2004
142004
Towards a framework of a salesperson's resource facilitation and interaction
AL Zhang, MS Glynn
Australasian Marketing Journal 23 (2), 124-131, 2015
132015
Integrating brand, retailer and end-customer perspectives
M Glynn
Marketing Theory 9 (1), 137-140, 2009
132009
How children use social media for brand interactions
K Jones, M Glynn
Young Consumers, 2019
122019
Client contribution to professional service delivery: implications for relationship quality
MA Mandlik, M Glynn, K Hyde
New Zealand Journal of Applied Business Research 12 (1), 19-34, 2014
112014
Brand equity and the value of marketing assets
RJ Brodie, MS Glynn
Marketing Theory, 379, 2010
112010
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