| Effects of social media brand-related content on fashion products buying behaviour–a moderated mediation model B Schivinski, N Pontes, B Czarnecka, W Mao, J De Vita, V Stavropoulos Journal of Product & Brand Management 31 (7), 1047-1062, 2022 | 39 | 2022 |
| Framing as status or benefits? Consumers’ reactions to hierarchical loyalty program communication M Palmeira, N Pontes, D Thomas, S Krishnan European Journal of Marketing 50 (3/4), 488-508, 2016 | 38 | 2016 |
| Imagem e identidade de marca: um estudo de congruência no varejo da moda NG Pontes | 31 | 2009 |
| Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility FP Leite, N Pontes, P de Paula Baptista Computers in Human Behavior 133, 107274, 2022 | 30 | 2022 |
| Personalidade de marca: como se mede NG Pontes, JG Parente Rio de Janeiro, Brasil: Anais do ANPAD/EnANPAD, 2008 | 29 | 2008 |
| Stopover destination attractiveness: A quasi-experimental approach S Pike, N Pontes, F Kotsi Journal of Destination Marketing & Management 19, 100514, 2021 | 27 | 2021 |
| Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction N Pontes, M Palmeira, C Jevons Journal of Retailing and Consumer Services 34, 209-218, 2017 | 23 | 2017 |
| Feeling red lucky? The interplay between color and luck in gambling settings N Pontes, LK Williams Psychology & Marketing 38 (1), 43-55, 2021 | 15 | 2021 |
| The role of team identification on the sponsorship articulation–fit relationship N Pontes, V Pontes, HS Jin, C Mahar Journal of Sport Management 35 (2), 117-129, 2020 | 14 | 2020 |
| The persuasiveness of metaphor in advertising F Septianto, N Pontes, F Tjiptono Psychology & Marketing 39 (5), 951-961, 2022 | 13 | 2022 |
| Spillover effects of competitive rivalry on brand extensions N Pontes, V Pontes Journal of Brand Management 28, 402-412, 2021 | 13 | 2021 |
| The effect of product line endpoint prices on vertical extensions NG Pontes European Journal of Marketing 52 (3/4), 575-595, 2018 | 13 | 2018 |
| Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment V Pontes, N Pontes, DA Greer, A Beatson European Journal of Marketing 55 (12), 3033-3058, 2021 | 10 | 2021 |
| The influence of health star rating labels on plant-based foods: the moderating role of consumers’ believability MYA Ang, N Pontes, C France Food Quality and Preference 107, 104827, 2023 | 8 | 2023 |
| What drives car buyers to accept a rejuvenated brand? The mediating effects of value and pricing in a consumer-brand relationship MI Hamzah, N Pontes Journal of Strategic Marketing 32 (2), 114-136, 2024 | 7 | 2024 |
| The role of consumer restraint versus indulgence on purchase intentions of hybrid meat analogues MA Smart, N Pontes Food Quality and Preference 104, 104738, 2023 | 7 | 2023 |
| The red-derogation effect: How the color red affects married women’s ratings of male attractiveness. N Pontes, JA Hoegg Journal of experimental psychology: applied 26 (3), 551, 2020 | 6 | 2020 |
| Sohn. APL & Pontes. N.(2018). The Culinary intangible cultural heritage of UNESCO: A review of journal articles in EBSCO platform BS Oliveira, LT Tricárico Journal of Culinary Science & Technology 18 (2), 138-156, 0 | 5 | |
| Chatbots in frontline services and customer experience: An anthropomorphism perspective M Nguyen, LE Casper Ferm, S Quach, N Pontes, P Thaichon Psychology & Marketing 40 (11), 2201-2225, 2023 | 4 | 2023 |
| Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour JC Fiestas Lopez Guido, JW Kim, PTL Popkowski Leszczyc, N Pontes, ... Journal of Service Theory and Practice 34 (1), 127-154, 2024 | 2 | 2024 |
Mauricio PalmeiraUniversity of South FloridaVerified email at usf.edu
