Nicolas Pontes
Nicolas Pontes
UQ Business School
Verified email at uq.edu.au
TitleCited byYear
Personalidade de marca: como se mede
NG Pontes, JG Parente
Rio de Janeiro, Brasil: Anais do ANPAD/EnANPAD, 2008
202008
Imagem e identidade de marca: um estudo de congruência no varejo de moda. 2009. 169 f
NG PONTES
Dissertação de mestrado da Escola de Administração de Empresas de São Paulo …, 2009
14*2009
Framing as status or benefits? Consumers’ reactions to hierarchical loyalty program communication
M Palmeira, M Palmeira, N Pontes, N Pontes, D Thomas, D Thomas, ...
European Journal of Marketing 50 (3/4), 488-508, 2016
122016
Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction
N Pontes, M Palmeira, C Jevons
Journal of Retailing and Consumer Services 34, 209-218, 2017
42017
The effect of product line endpoint prices on vertical extensions
NG Pontes
European Journal of Marketing 52 (3/4), 575-595, 2018
12018
Price effects on vertical brand extensions: A conceptual framework
N Pontes, C Jevons
6thThought Leaders International Conference in Brand Management - Lugano …, 2010
12010
Vertical brand extensibility: A conceptual framework
N Pontes, C Jevons
Australian and New Zealand Marketing Academy Conference, 2009
12009
Why consumers fall for ‘sales’, but companies may be using them too much
N Pontes
The Conversation, March, 17, 2017
2017
The Effect of Competitive Rivalry Associations on Brand Extensions
N Pontes, V Pontes
ACR North American Advances, 2017
2017
11-H: Being Good Versus Being the Better: Consumer Responses to Preferential Treatment.
V Pontes, N Pontes, D Greer
ACR North American Advances, 2017
2017
6-F: the Red Derogation Effect
N Pontes, JA Hoegg
ACR North American Advances, 2017
2017
Challenges in participant recruitment and data collection: A multi-national perspective
ET Quilliam, AR McAlister, P Huddleston, JI Richards, GF Kerr, N Pontes
American Academy of Advertising Global Conference - Auckland, New Zealand, 2015
2015
Enhancing perceived fit on competitive settings
V Pontes, N Pontes
Australian and New Zealand Marketing Academy Conference - Brisbane …, 2014
2014
Increasing attractiveness of high-end products
N Pontes
CLAV – Congresso Latino-Americano de Varejo - São Paulo, Brazil., 2014
2014
Asymmetric price range effects on vertical extensions
N Pontes, M Palmeira, C Jevons
American Marketing Association - Winter Conference, 252-253, 2012
2012
Diminishing effects of perceived fit on vertical extensions
N Pontes, M Palmeira, C Jevons
American Marketing Association - Summer Conference, 154-155, 2012
2012
Asymmetric fit effects on vertical line extensions
N Pontes
Monash University. Faculty of Business and Economics. Department of Marketing, 2012
2012
Range effects on vertical brand extensions
N Pontes, M Palmeira, C Jevons
Asia-Pacific Advances in Consumer Research 9, 59-60, 2011
2011
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