Edward C Malthouse
Edward C Malthouse
Northwestern University: integrated marketing communications, industrial engineering and mgmt sci
Verified email at northwestern.edu
Cited by
Cited by
The impact of new media on customer relationships
T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...
Journal of service research 13 (3), 311-330, 2010
An experimental study of the relationship between online engagement and advertising effectiveness
BJ Calder, EC Malthouse, U Schaedel
Journal of interactive marketing 23 (4), 321-331, 2009
Managing customer relationships in the social media era: Introducing the social CRM house
EC Malthouse, M Haenlein, B Skiera, E Wege, M Zhang
Journal of interactive marketing 27 (4), 270-280, 2013
On the go: How mobile shopping affects customer purchase behavior
RJH Wang, EC Malthouse, L Krishnamurthi
Journal of retailing 91 (2), 217-234, 2015
Media consumption across platforms: Identifying user-defined repertoires
H Taneja, JG Webster, EC Malthouse, TB Ksiazek
New media & society 14 (6), 951-968, 2012
Can we predict customer lifetime value?
EC Malthouse, RC Blattberg
Journal of Interactive Marketing 19 (1), 2-16, 2005
News-seekers and avoiders: Exploring patterns of total news consumption across media and the relationship to civic participation
TB Ksiazek, EC Malthouse, JG Webster
Journal of Broadcasting & Electronic Media 54 (4), 551-568, 2010
Engagement with online media
R Davis Mersey, EC Malthouse, BJ Calder
Journal of Media Business Studies 7 (2), 39-56, 2010
Media engagement and advertising effectiveness
BJ Calder, EC Malthouse
Kellogg on advertising and media 1, 36, 2008
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
B Larivière, H Joosten, EC Malthouse, M Van Birgelen, P Aksoy, WH Kunz, ...
Journal of Service Management, 2013
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
SJ Kim, RJH Wang, EC Malthouse
Journal of Interactive Marketing 31, 28-41, 2015
The customer engagement ecosystem
E Maslowska, EC Malthouse, T Collinger
Journal of Marketing Management 32 (5-6), 469-501, 2016
CRM in data-rich multichannel retailing environments: a review and future research directions
PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ...
Journal of interactive marketing 24 (2), 121-137, 2010
Nonlinear partial least squares
EC Malthouse, AC Tamhane, RSH Mah
Computers & Chemical Engineering 21 (8), 875-890, 1997
Customer lifetime value: Empirical generalizations and some conceptual questions
RC Blattberg, EC Malthouse, SA Neslin
Journal of Interactive Marketing 23 (2), 157-168, 2009
Big data and consumer behavior: Imminent opportunities
CF Hofacker, EC Malthouse, F Sultan
Journal of Consumer Marketing 33 (2), 89-97, 2016
Limitations of nonlinear PCA as performed with generic neural networks
EC Malthouse
IEEE Transactions on neural networks 9 (1), 165-173, 1998
Evidence that user-generated content that produces engagement increases purchase behaviours
EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch
Journal of Marketing Management 32 (5-6), 427-444, 2016
The effects of media context experiences on advertising effectiveness
EC Malthouse, BJ Calder, A Tamhane
Journal of Advertising 36 (3), 7-18, 2007
Managing media and advertising change with integrated marketing
BJ Calder, EC Malthouse
Journal of Advertising Research 45 (4), 356-361, 2005
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