Mark Speece

Cited by

	All	Since 2019
Citations	6594	2378
h-index	34	20
i10-index	74	32

540

270

135

405

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Co-authors

LEELA TIANGSOONGNERNDhurakij Pundit UniversityVerified email at dpu.ac.th
Mohsen BagniedAmerican University of KuwaitVerified email at auk.edu.kw
Prisana SuwannapornAssociate professor of Food Science and Technology, Kasetsart UniversityVerified email at ku.th
Ali D. AljamalAmerican University of KuwaitVerified email at auk.edu.kw
MONTAKAN CHUBCHUWONGFaculty of Tourism and Hospitality, Dhurakij Pundit UniversityVerified email at dpu.ac.th
Prof. Dr. Igel, BarbaraAITVerified email at ait.ac.th
Rian Beise-ZeeRitsumeikan Asia Pacific UniversityVerified email at apu.ac.jp
Kanida Nikky NarattharaksaFaculty of Medicine, Naresuan University, PhitsanulokVerified email at nu.ac.th
Athmar Al-SalemAssociate Professor of Management, The American University of KuwaitVerified email at auk.edu.kw
Clifford ShultzProfessor and Charles H. Kellstadt Chair of Marketing, Loyola University ChicagoVerified email at luc.edu
Nicholas DimmittKhalifa UniversityVerified email at ku.ac.ae
Prof.Tritos LaosirihongthongDepartment of Industrial Engineering, Faculty of Engineering, Thammasat University, BangkokVerified email at engr.tu.ac.th
Hanas CaderSouth Eastern University of Sri LankaVerified email at seu.ac.lk
pia polsaresearcher, Hanken School of EconomicsVerified email at hanken.fi
Korbkul JantarakolicaCollege of Innovation Management, Rajamangala University of Technology RattanakosinVerified email at rmutr.ac.th
ROSECHONGPORN KOMOLSEVINAssociate professor, Communication, Bangkok UniversityVerified email at bu.ac.th
Ayman E. HaddadProfessor of AccountingVerified email at auk.edu.kw
Sanatcha Theerachunคณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏนครศรีธรรมราชVerified email at nstru.ac.th
DHOHA ALSALEHGulf University for Science and TechnologyVerified email at gust.edu.kw
Assistant professor Rapeeporn Srijum...Adjunct Lecturer,Ramkhamhaeng University

Mark Speece

adjunct College of Management Mahidol University; adjunct research faculty Thammasat Business School

Verified email at mahidol.ac.th

marketing Middle East Southeast Asia Thailand international_marketing


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The importance of packaging attributes: a conjoint analysis approach P Silayoi, M Speece European journal of marketing 41 (11/12), 1495-1517, 2007	1223	2007
Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure P Silayoi, M Speece British food journal 106 (8), 607-628, 2004	1210	2004
Barriers to Internet banking adoption: a qualitative study among corporate customers in Thailand S Rotchanakitumnuai, M Speece International journal of bank marketing 21 (6/7), 312-323, 2003	666	2003
Social presence and customer brand engagement on Facebook brand pages W Pongpaew, M Speece, L Tiangsoongnern Journal of Product & Brand Management 26 (3), 262-281, 2017	174	2017
Application of a multi-generation diffusion model to milk container technology MW Speece, DL Maclachlan Technological Forecasting and Social Change 49 (3), 281-295, 1995	143	1995
Culture, intercultural communication competence, and sales negotiation: a qualitative research approach S Chaisrakeo, M Speece Journal of Business & Industrial Marketing 19 (4), 267-282, 2004	125	2004
The effect of perceived characteristics of innovation on e-commerce adoption by SMEs in Thailand P Limthongchai, M Speece Proceedings of the Seventh International Conference on Global Business and …, 2003	120	2003
Corporate customer perspectives on business value of Thai internet banking services S Rotchanakitumnuai, M Speece Journal of electronic commerce research 5 (4), 270-286, 2004	117*	2004
Countering negative country‐of‐origin with low prices: a conjoint study in Vietnam M Speece, D Phung Nguyen Journal of Product & Brand Management 14 (1), 39-48, 2005	114	2005
University social responsibility and brand image of private universities in Bangkok J Plungpongpan, L Tiangsoongnern, M Speece International journal of educational management 30 (4), 2016	107	2016
Cultural impact on the relationship among perceived service quality, brand name value, and customer loyalty V Malai, M Speece Journal of International Consumer Marketing 17 (4), 7-39, 2005	107	2005
Assessing new product development success factors in the Thai food industry P Suwannaporn, MW Speece British Food Journal 112 (4), 364-386, 2010	102	2010
Perceptions of relationship marketing among account managers of commercial banks in a Chinese environment S Lai Man So, MW Speece International Journal of Bank Marketing 18 (7), 315-327, 2000	80	2000
Hofstede’s research on cross-cultural work-related values: implications for consumer behavior LM Milner, D Fodness, MW Speece European advances in consumer research 1, 70-76, 1993	71	1993
Technology turbulence and environmental scanning in Thai food new product development C Ngamkroeckjoti, M Speece Asia Pacific Journal of Marketing and Logistics 20 (4), 413-432, 2008	68	2008
The effect of nature-based tourism, destination attachment and property ownership on environmental-friendliness of visitors: A study in Thailand M Chubchuwong, R Beise-Zee, MW Speece Asia Pacific Journal of Tourism Research 20 (6), 656-679, 2015	67	2015
Satisfaction and dissatisfaction in service encounters: retail stockbrokerage and corporate banking in Thailand R Srijumpa, T Chiarakul, M Speece International Journal of Bank Marketing 25 (3), 173-194, 2007	66	2007
Environmental scanning in Thai food SMEs: The impact of technology strategy and technology turbulence C Ngamkroeckjoti, M Speece, NJ Dimmitt British Food Journal 107 (5), 285-305, 2005	63	2005
Satisfaction drivers for Internet service technology among stock brokerage customers in Thailand R Srijumpa, M Speece, H Paul Journal of Financial Services Marketing 6, 240-253, 2002	62	2002
Forecasting fluid milk package type with a multigeneration new product diffusion model MW Speece, DL MacLachlan IEEE Transactions on Engineering Management 39 (2), 169-175, 1992	62	1992

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