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Fang Liu
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Year
COVID-19: potential effects on Chinese citizens’ lifestyle and travel
J Wen, M Kozak, S Yang, F Liu
Tourism Review 76 (1), 74-87, 2021
11192021
Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands
F Liu, J Li, D Mizerski, H Soh
European Journal of Marketing 46 (7/8), 922-937, 2012
8132012
Be rational or be emotional: advertising appeals, service types and consumer responses
H Zhang, J Sun, F Liu, J Knight
European Journal of Marketing 48 (11/12), 2105-2126, 2014
3482014
A qualitative study of Chinese wine consumption and purchasing: Implications for Australian wines
F Liu, J Murphy
International Journal of Wine Business Research 19 (2), 98-113, 2007
2072007
Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context
TT Li, F Liu, GN Soutar
Journal of Destination Marketing & Management 19, 100547, 2021
2052021
Consumer responses to sex appeal advertising: a cross‐cultural study
F Liu, H Cheng, J Li
International marketing review 26 (4/5), 501-520, 2009
1792009
The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention
M Yu, F Liu, J Lee, G Soutar
Journal of Product & Brand Management 27 (4), 440-451, 2018
1582018
English and Chinese? The role of consumer ethnocentrism and country of origin in Chinese attitudes towards store signs
F Liu, J Murphy, J Li, X Liu
Australasian Marketing Journal 14 (2), 5-16, 2006
1182006
Understanding potential and repeat visitors’ travel intentions: the roles of travel motivations, destination image, and visitor image congruity
D Maghrifani, F Liu, J Sneddon
Journal of Travel Research 61 (5), 1121-1137, 2022
1032022
Cultural dimensions of website design and content
W Zhao, B Massey, J Murphy, L Fang
Prometheus 21 (1), 74-84, 2003
902003
Sex appeal advertising: gender differences in Chinese consumers’ responses
F Liu, J Li, H Cheng
Asia Pacific Journal of Marketing and Logistics 18 (1), 19-28, 2006
702006
Examining perceived and projected destination image: A social media content analysis
W Sun, S Tang, F Liu
Sustainability 13 (6), 3354, 2021
662021
Boycotting foreign products: a study of Indonesian Muslim consumers
DK Sari, D Mizerski, F Liu
Journal of Islamic Marketing 8 (1), 16-34, 2017
632017
The relationship between attitude and behavior: an empirical study in China
J Li, D Mizerski, A Lee, F Liu
Asia Pacific Journal of Marketing and Logistics 21 (2), 232-242, 2009
622009
Consumers’ responses to negative publicity: The influence of culture on information search and negative word-of-mouth
M Yu, F Liu, JA Lee
Journal of Brand Management 26, 141-156, 2019
522019
Culture, perceived value, and advertising acceptance: a cross-cultural study on mobile advertising
F Liu, A Kanso, Y Zhang, D Olaru
Journal of Promotion Management 25 (7), 1028-1058, 2019
492019
An Azo-Spiro Mixed Ionic Liquid Electrolyte for Lithium Metal–LiFePO4 Batteries
GH Lane, AS Best, DR MacFarlane, AF Hollenkamp, M Forsyth
Journal of the Electrochemical Society 157 (7), A876, 2010
402010
How international students select offshore programs: The influence of image, attitude, subject norm, and perceived behavioral control
J Li, F Liu, JI Rojas-Méndez
Asia Pacific Education Review 14, 381-390, 2013
372013
The Google Online Marketing Challenge: Classroom learning with real clients, real money, and real advertising campaigns
BJ Jansen, K Hudson, L Hunter, F Liu, J Murphy
Journal of Interactive Advertising 9 (1), 49-55, 2008
352008
Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity
Z Tong, J Feng, F Liu
Journal of Product & Brand Management 32 (1), 157-170, 2022
312022
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