Elliot Maltz
Elliot Maltz
Professor of Marketing, Willamette University
Verified email at willamette.edu
Cited by
Cited by
Market intelligence dissemination across functional boundaries
E Maltz, AK Kohli
Journal of marketing Research 33 (1), 47-61, 1996
Enhancing communication between marketing and engineering: The moderating role of relative functional identification
RJ Fisher, E Maltz, BJ Jaworski
Journal of marketing 61 (3), 54-70, 1997
Reducing marketing’s conflict with other functions: the differential effects of integrating mechanisms
E Maltz, AK Kohli
Journal of the Academy of Marketing Science 28 (4), 479, 2000
Purchase occasion influence on the role of music in advertising
MI Alpert, JI Alpert, EN Maltz
Journal of business research 58 (3), 369-376, 2005
Distributor sharing of strategic information with suppliers
GL Frazier, E Maltz, KD Antia, A Rindfleisch
Journal of Marketing 73 (4), 31-43, 2009
Is all communication created equal?: An investigation into the effects of communication mode on perceived information quality
E Maltz
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2000
Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
E Maltz, WE Souder, A Kumar
Journal of Business Research 52 (1), 69-82, 2001
Demand collaboration: effects on knowledge creation, relationships, and supply chain performance
KB Kahn, EN Maltz, JT Mentzer
Journal of Business Logistics 27 (2), 191-221, 2006
Customer service in the distributor channel empirical findings
A Maltz, E Maltz
Journal of Business Logistics 19 (2), 103, 1998
How procurement managers view low cost countries and geographies
JR Carter, A Maltz, T Yan, E Maltz
International Journal of Physical Distribution & Logistics Management, 2008
Cultivating shared value initiatives: a three Cs approach
E Maltz, S Schein
Journal of Corporate Citizenship, 55-74, 2012
Assessing and maximizing corporate social initiatives: a strategic view of corporate social responsibility
E Maltz, F Thompson, DJ Ringold
Journal of Public Affairs 11 (4), 344-352, 2011
An enhanced framework for improving cooperation between marketing and other functions: the differential role of integrating mechanisms
E Maltz
Journal of Market-Focused Management 2 (1), 83-98, 1997
Impact of culture on supplier selection decision making
JR Carter, A Maltz, E Maltz, M Goh, T Yan
The International Journal of Logistics Management, 2010
Expanding the role of institutional research at small private universities: A case study in enrollment management using data mining
CM Antons, EN Maltz
New directions for institutional research 2006 (131), 69-81, 2006
Transformative subsistence entrepreneurship: a study in India
S Sridharan, E Maltz, M Viswanathan, S Gupta
Journal of Macromarketing 34 (4), 486-504, 2014
Decision support for university enrollment management: Implementation and experience
EN Maltz, KE Murphy, ML Hand
Decision Support Systems 44 (1), 106-123, 2007
How managers make sourcing decisions about low cost regions: Insights from perceptual mapping
A Maltz, JR Carter, E Maltz
Industrial Marketing Management 40 (5), 796-804, 2011
Managing retailer-supplier partnerships with EDI: evaluation and implementation
E Maltz, RK Srivastava
Long Range Planning 30 (6), 862-876, 1997
The effects of flexible firm orientations on market information use: intended and unintended consequences
E Maltz, A Menon, JB Wilcox
Journal of Strategic Marketing 14 (2), 147-164, 2006
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