| Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination SP Kalafatis, M Pollard, R East, MH Tsogas Journal of consumer marketing 16 (5), 441-460, 1999 | 1885 | 1999 |
| Measuring the impact of positive and negative word of mouth on brand purchase probability R East, K Hammond, W Lomax International journal of research in marketing 25 (3), 215-224, 2008 | 1128 | 2008 |
| Consumer behaviour: Advances and applications in marketing R East (No Title), 1997 | 797 | 1997 |
| The relative incidence of positive and negative word of mouth: A multi-category study R East, K Hammond, M Wright International journal of research in marketing 24 (2), 175-184, 2007 | 643 | 2007 |
| Investment decisions and the theory of planned behaviour R East Journal of Economic Psychology 14 (2), 337-375, 1993 | 520 | 1993 |
| Consumer behaviour: Applications in marketing R East SAGE Publications Ltd, 2021 | 495 | 2021 |
| Consumer loyalty: singular, additive or interactive? R East, P Gendall, K Hammond, W Lomax Australasian Marketing Journal 13 (2), 10-26, 2005 | 308 | 2005 |
| First-store loyalty and retention R East, K Hammond, P Harris, W Lomax Journal of Marketing Management 16 (4), 307-325, 2000 | 214 | 2000 |
| Loyalty to supermarkets R East, P Harris, G Willson, W Lomax International Review of Retail, Distribution and Consumer Research 5 (1), 99-109, 1995 | 188 | 1995 |
| What is the effect of a recommendation? R East, K Hammond, W Lomax, H Robinson The Marketing Review 5 (2), 145-157, 2005 | 185 | 2005 |
| Complaining as planned behavior R East Psychology & Marketing 17 (12), 1077-1095, 2000 | 126 | 2000 |
| Decision making and habit in shopping times R East, W Lomax, G Willson, P Harris European Journal of Marketing 28 (4), 56-71, 1994 | 124 | 1994 |
| Correlates of first‐brand loyalty R East, P Harris, G Willson, K Hammond Journal of Marketing Management 11 (5), 487-497, 1995 | 123 | 1995 |
| The erosion of repeat-purchase loyalty R East, K Hammond Marketing Letters 7, 163-171, 1996 | 122 | 1996 |
| Testing the market maven concept C Goodey, R East Journal of Marketing Management 24 (3-4), 265-282, 2008 | 118 | 2008 |
| Fact and fallacy in retention marketing R East, K Hammond, P Gendall Journal of Marketing Management 22 (1-2), 5-23, 2006 | 100 | 2006 |
| The measurement of cannibalization W Lomax, K Hammond, R East, M Clemente Journal of Product and Brand Management 6 (1), 27-39, 1997 | 87 | 1997 |
| The impact of word of mouth on intention to purchase currently used and other brands R East, J Romaniuk, R Chawdhary, M Uncles International Journal of Market Research 59 (3), 321-334, 2017 | 84 | 2017 |
| Changing consumer behaviour R East (No Title), 1990 | 83 | 1990 |
| Customer tenure, recommendation and switching R East, W Lomax, R Narain Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2001 | 81 | 2001 |
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au